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Best & Top ZooZoo Advertisements during IPL
TV Commercials during NFL Season are major talking point in the U.S. However, I see that no one talks about Indian TV advertisements during major events. Last year ZOOZOO Ads were craze during IPL, every one was talking about it. Even…
Hari Sadu – Naukri’s new TV commercial is simple and to the point !
Naukri is back on TV with its very popular Hari Sadu line of commercials. I think Hari Sadu was a break through commercial, purely for the reason of the impact it created. The First version was excellent and Hari Sadu became a household…
This is how Advertisers fleece poor customers !
I was reading Times of India today morning, and the Front Quarter page Advertisement caught my eye. It was an advertisement for Flair pens. Boldly they advertised – “World’s Longest writing Pen†with a small *star* in the end. I…
ZooZoos –Out From the Chatter Box and On to your clothes
Can you think of an advertisement campaign that became a phenomenon? Rather, an advertisement character that caught the eyeballs of one and all? I am sure you don’t have to think too much and probably already have the answer - An…
Media Monday: Viral campaigns are least effective in India
As per a survey by Sapient Interactive on digital media ads and their effectiveness in India, Viral campaigns are believed to be the least effective of marketing methods. This was based on the report “Digital Marketing: The CMO…
Did Sprite dilute its USP with the new ‘Fridge Pack’ Advertisement?
The branding of Sprite has been exceptional in the sense that it was contrastingly different from its competitors. Where the likes of Pepsi, Thums up were all focussed on linking the consumption of their beverage with youth (Pepsi),…
Consumers trust Traditional Media Advertising more than Online Media
According to the survey carried out by Nielsen Global, Consumers trust Newspaper Advertising more than Online Advertising. Infact, just 1/3rd of the consumers actually trust online banner and video ads. Mobile Text Ads (SMS type) are…
Tata DoCoMo and the power of simplicity
Tata DoCoMo – Do the new
“Do the new” is the tagline of Tata’s GSM service. It is not a complete sentence and yet complete. I am really not sure if it is grammatically correct but I really don’t care. It is…
The future of Indian Print Media Advertising
While I was reading this post on Techcrunch today, I was wondering about the health of Indian Newspaper Ad Sales compared to that of US, and I was quite surprised with what I found. Indian Newspaper Advertising is not only healthy at…
IPL is valued at $2bn and KKR is the richest team – Are you kidding me?
IPL as a business proposition is valued at $2bn and Kolkata Knight Riders (KKR) team is the richest in terms of brand value. My first reaction was WTF. Second reaction was - are you kidding me? Third reaction - let's look at the data.
The…
Do celebrities really help a brand?
The straight answer would be - yes they will. Otherwise companies will not spend that much amount on the stars day in and day out. Bollywood and cricket the 2 biggest things in India occupy most of the ad slots. The rest is filled by…
Will the new Vodafone ads set a new trend in Indian ad industry?
IPL 2009 has a lot of new things to its name. A pre-dominantly Indian tournament moved to South Africa, Knight Riders fiddled with the idea of multiple captains, Modi used his brilliance to come up with strategic or tactical timeout's. Then…
Sulekha goes into paid mode. But, would it fly?
Sulekha, the popular free classified portal will soon become a paid services for its customers. Earlier it used to be supported by the corporate advertisements. But there was a decline of 25% ad spend by them. It is expected to go down…
Do we really need newspapers?
Print media in India is flourishing. If we take the past 2 years of incidents into account, Indian newspaper industry has seen tremendous growth. I am not talking about the revenue of the industry but the choices available to the consumer.Â…
Advertisements on Autos and taxis in Delhi – Is it too much of visual noise?
People of Delhi handed Sheila Dikshit a third straight victory in the capital. Without wasting any time and without losing the good work she was doing, Madam Chief Minister is implementing one more ingenious idea. Allow advertising on Autos…
Reliance Big TV takes advantage of Airtel DTH teaser ads !
Airtel has entered the heated up DTH space. A bit late, but an entry nevertheless. It has launched an ad campaign, which runs for 10 seconds and tells the audience “See you at Homeâ€. I could not guess what was happening and did not know…
10 Indian online advertising networks
Online advertising is steadily robbing the market share from traditional media advertising. Given the potential of growth and increasing Internet penetration in India, online advertising is set to explode in coming years. The 38.5 million…
Virgin Mobile sets foot in India with 2 great TV advertisments
Image from WikipediaI have said this repeatedly earlier and I am saying it again. I love Indian TV advertisements. They not only pass across the message in those limited 10 seconds, but the fun element in it keeps the viewers wanting for…
India now a global hub for Television commercial production
I have mentioned this earlier - I love creativity of Indian advertisements. They are not only fun to watch, they also create a lasting impression on viewers mind.I have seen numerous television ads in US and UK, but very few ads seem to…
Yahoo’s new Ad solution targets user behaviour, hopes to increase click through rates!
Now, I feel this is a serious threat to user's privacy. Even though the Yahoo! officials have assured that they follow strict privacy policy, a normal user will be quite uncomfortable knowing that everything he/ she does is tracked and…