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Print advertisements have their own old world charm associated with them. No matter how much digital media influences our lives, print advertisements will always be one notch above everything else. People who love to read have always this…

Football fans are right now going berserk with the excitement of FIFA Worldcup which is currently happening in Brazil. As per a recent findings, World cup soccer fans are 21 times more fanatical compared to Hockey fans; 11 times more crazy…

Sometimes people are beautiful. Not in looks. Not in what they say. Just in what they are. - Markus Zusak, I am the Messenger Have you ever observed or felt how obsessed we Indians are with fair skin? The best example would be to…

Indian advertisement industry created ripples across the sphere in the year 2013, as it produced some of the most amazing and creative advertisements. The goal of any advertisement is to get subtle attention from the viewer, and to…

India is a developing economy with increasing buying power for its citizens. Along with the penetration of technology deep inside India, its not just smartphones or laptops making inroads – there is an entire ecosystem flourishing. And…

I have been associated to the field of online advertising for some time now. Still, mobile advertising is a new space even for me. The outburst that we call the mobile revolution gave people little time to adapt to the new format. In fact,…

Very recently, we presented you with a list of what we thought were the Top 5 Indian TV ads that do not make any sense. We are delighted by the response we got for that article. Many readers suggested their own “Make No Sense” ads in…

Advertisements are made with an intention that they further the brand and be remembered by people for a long time. This happens for many ads, but for some it happens in a negative way. Creativity goes to Hell and advertisers seem to be…

I have discussed in the past many good examples of marketing helped a product to succeed. Apple is the first brand that comes to mind when we talk about marketing. The communication and design of the products has led to its wide spread…

I don’t like Rafael Nadal the Spanish world number 2 tennis player, but I still own a Babolat, a brand of tennis racquets that he endorses. Strange isn’t it, if I don’t like Rafa why do I play with a racquet he endorses? Similarly there…

What do you think makes great brands so powerful, long lasting and unique even when they're not selling products and services that are radically different from one another? Have they really got their fundamentals strong or are they simply…

The below “The Hindu” Advertisement is creative at so many levels, I can’t describe. Whoever, has made it, has punched ToI in the face, all keeping themselves within the legal boundaries of what is allowed. The advertisement indirectly…

After last week’s article on ‘Why some starts up survive while most fail’, some of you had written to me to elaborate on point number 5, i.e:- Innovative promotional strategies used. Well it is difficult to capture all this in an article…

Apart from all the 3G launch campaigns were the talk of the town in 2011, there were also some great print and TVC campaigns that India saw in 2011. Let's take a look at the top 10 campaigns that were well recalled, liked, watched and…

In last few years, Online advertising has been growing at much better pace than any other traditional advertising medium - According to recent report put together by Magna Global, online advertising spends will touch 71 Billion dollars this…

Market leaders are always in a peculiar position. Always faced with the daunting task of keeping their position, Often than not, they lose track of what got them to the top and end up as laggards in the Industry they once dominated. In…

I came across a very interesting discussion on LinkedIn a few days ago. The debate was that if we had to choose one what would be more important: A strong corporate brand or a strong product brand? As I followed the discussion, I looked…

In the early 1980’s there were two automobile giants in talks with the Indian government, to launch a small car in India. One of them was Suzuki that went on to create history with the launch of the Maruti 800. The auto giant that didn’t…

MS Dhoni and Anna Hazare could not be more in contrast with each other. One came with a reputation of drinking 6 liters of milk every day, the other with a reputation for non violent ‘satyagraha’ and fasting as means of protest. MS Dhoni…

Now, what have we got here – Open attack by Microsoft on Gmail user privacy issues and email advertising. In a Video ad designed for advertising their recently launched cloud server -  Microsoft Office 365 specifically attacks the…