The below “The Hindu” Advertisement is creative at so many levels, I can’t describe. Whoever, has made it, has punched ToI in the face, all keeping themselves within the legal boundaries of what is allowed. The advertisement indirectly takes a jab at low quality of news covered by Times of India and how their readers severely lack important knowledge.
Check out this video and I am sure you will love it (of course, if you are not a very big fan of Times of India)
Stay Ahead with Hindu
Many are calling it a response to a ad released by Times of India for its Chennai Edition couple of months back, where the ad directly takes a jab at “The Hindu” and calls it a very boring newspaper. It is a Tamil Advertisement, but I am sure you will understand the gist of it!
The Times of India Chennai ad TVC Wake up to the TOI
There is no question that Hindu Ad is far more punchy and creative – We will have to wait and see how and if Times of India responds to this!
What’s your take on these newspaper wars – It makes for an interesting viewing, isn’t it!