Arun Prabhudesai

Update (July 5th, 2011): Over past 4 years, Trak.in has grown tremendously – It is no more a single authored blog. We now have team of authors who write for us and we also get experts from their respective fields publish their columns on trak.in. While it started as a blog, Trak.in has now become a multi-authored and more diverse news and opinion site. Hope readers like the change that you are seeing

———- [Earlier]

Trak.in is written by Arun Prabhudesai, an avid Internet geek, IT professional since 1996. I am in my early thirties, hailing from India and currently living in East Coast moved back to India. Have been in IT industry for more than a decade, and currently doing management and consulting work have taken a plunge into entrepreneurship.

About my Interests: As visible from my blog, I am passionate about (in no particular order) the new business trends in India, entrepreneurship, and Start-ups with Indian flavor. Other than that my interests include keeping in touch with latest happenings in the field of Politics, stock market, finance (although I have never been good at it) and off-course technology. I was a gadget freak till couple of years back, but when I saw myself spending too much of money on buying unnecessary stuff – it was time for me to cut down.

And I love photography too… It is where I let my creative juices flow. Unfortunately, I do not get time for this with whole lot other interests listed above :)

I spend nearly 12- 14 hours a day on my computer, out of which 8 hours is my full time work and rest of the time, it is either writing blog/ reading about all of the above or spending time with my wonderful family.

About Trak.in
This blog  news and opinion site officially started on 1st May 2007, although I wrote a few posts in the end of April 2007. The reason I started Trak.in was to keep myself, and in the process also the readers, intouch with latest Indian Business and Startup Buzz. The focus of this blog will always remain on Indian Business and startups in general, however, being in IT for more than a decade and being passionate about technology I may sometimes drift into Technology and Web2.0.

Blog Recognition:

Trak.in does not have a laundry list of recognitions like some of the A grade bloggers, but yes it does get mentioned every now and then. Here are few that you may want to read.

Times Online picks Trakin as one of the Top 10 Indian Business Blogs.
is part of India Blogs1.0 directory of Popular and Upcoming Indian Blogs.
Trakin was featured in Times of India special report on Blogging completing 10 years


Trak.in is currently sole property of

Armoks Interactive

B-504, Lulla Nagar, Vikram Batra Vihar, Pune – 411040

Email: arun-at-armoks-dot-com

If you have any suggestions / issues / request about content published on Trak.in. You can send us an email or fill in the form given below.

  1. Mukul Chugh says

    Hey, Arun i must appreciate your work on this blog. I am your reagular reader now and i was referred to your blog by my cousin who himself is a business freak and your regular reader thanks for providing us with all the quality information everyday ;p thanks :)

  2. pappal agrawal says

    hello sir
    i m pappal agrawal from raipur chhattisgarh…i have a blog (site) http://www.chitchatpoint.in maine ise kai bar google adsense me apply kiya but har bar no reply aa jata hai… maine suna hai k google 6 month old site ko hi approve karta hai kya ye sahi hai? & original contant se kya matlab hota hai??? & congratulation…you are an toppers earner in india…thank you sir

  3. Motoshoto says

    One of the finest business blog on the net, that too coming from an Indian mind.

    1. Arun Prabhudesai says

      Thanks… and Glad you liked the blog :)

  4. Mandar says

    Hello Arun!
    I am pursuing PG in Engineering and I am very much fond of Technical articles. I found it very informative while going thorugh Technology section of your blog.

    However, I have also started blogging just before two weeks and it’s a technology blog. Highlights of my blog are Linux and Networking.

    I don’t know whether my articles will reach people around world through my blog or not, but I wish to post atleast one article on this blog, so that I would feel what I have been doing with blogging is not at all worthless.

    Here is my blog- http://www.yourownlinux.com

    Contact me at- [email protected]

    Thank you!

  5. Rakesh Chougule says

    Hello Arun,

    Nice business blog. Just now we have started Design business in recent days. We also write the blog (kcdecals.blogspot.com) to show recent updates.We are in art field or home decor area. Can you write a post for us.


  6. Gilles Bouchard says

    Hello Arun,
    How can one become a contributor of articles, concerning start-ups, to your blog.
    Here is an example of an article:
    Thank you,
    Gilles Bouchard

  7. SUNIL KUMAR says

    I’m Big fan of trak.in. Thanks for such great efforts.

  8. Samrat Jain says

    Awesome effort, keep going!

  9. fivepoint5 says

    Hi Arun sir I am huge follower of your blog and your writing. Your are my inspiration to start my own blog i.e http://www.fivepoint5.com
    My blog’s main motive is to provide quality content to my readers like your blog.

    please don’t take it as a promotion step

  10. ganesh Kumar says

    awesome blog about new company registation process…….i want to start a computer institute pvt ltd company…could u assist me ……

  11. Chetan Kelkar says

    great effort, terrific blog :)

  12. Ajith Pullanikkat says


    Great Work, and well organized structure, that’s how I would like to comment this initiative.
    I am a passionate blogger with experience in multiple disciplines, look forward to interact with you. Would like to know whether you have any freelance options.

    It would be great if you could post a reply here or mail me at [email protected]

    Ajith Pullanikkat

  13. Seema says

    Hello Arun, would it be possible to share your mail id with me? Exploring the posibility of doing a bloggers meet to discuss the budget post 16th March and wanted to share an invite with you. Thank you.

  14. Raghav says

    Dear Arun,

    This is raghavendra from Indore, I am very inspired by your thoughts and decisions(this blog).I just wanna request you something although i m also a Soft eng. and i know it is a dream for them to go abroad but it is not in my case. I dont wanna go Abroad, but still there is a lot of brain drain, See you have already lived there so can you compare both the aspects of life here n there.

    Thanks n Regards

  15. Rmy Rjdrn says

    wow! your blog is awesome! really a biz type..

  16. Boni Satani says

    Hi Arun,

    You have an awesome blog. Some of the articles are fantastic. I have two questions for you:-
    1) Are you a full time blogger or it is part time passion?
    2) Can this be taken as a profession?

    Really need your inputs buddy.

  17. ravish says

    awesome posting wanna to be like u. I too have a website called grabwin.com

  18. Easy Adsense says

    Great info for bloggers ~ thanks! http://www.easyadsense.net

  19. Surinder Pahil says

    Hi Arun,

    Good Morning. I am doing Mobile Handset Business for last 4 years. I am agent of Gfive Company, hope you must have heard this name. Actually I want to start new brand together with Gfive Company for Indian Market. I come to know  you through Google and happy to know you. I just read your introduction and start writing so can not say much about your contents but sure your idea and blog must be usefull.

    I will back again later on your blog and comment about contents also.

    Surinder Pahil

  20. Armaan Bhati says


  21. vijay says

    hi dear,
    i was searching just information about business & i got it in our trak in, thanks
    OK get in touch, i have many Question
    Vijay shikare

  22. Neha Kedar says

    Good day, Excellent blog, where did you occur up from the data in this summation? I am glad I discovered it though, I’ll be checking back soon to determine what other articles or blog posts you have. We have website in which you can create account and maintain your individual shares investment portfolio, get free share market tips, follow the top investors, get stock picks & do virtual share trading. You can start referring contact from your id and earn money, also you can participate in best investor contest and win the prizes.

  23. Aparajita says


    Since you are interested in photography, have you heard of the offerings from Olympus and Panasonic? Olympus has come out with the TOUGH TG-810 which can withstand upto 100 kgs, and the Lumix FX77 with a beauty-parlour like feature that enhances your phsyical appearance for a pretty one? I can understand that face-recognition software has come a long way, but this is too much!

  24. Vijay Shetty says

    Hi Arun,
    I am a lecturer at St. Mary’s College Hyderabad. I am also the coordinator of the Post Graduate Studies Programme which has been set up this year in our college.
    Our aim is to basically design and deliver courses that would provide young people with the knowledge, skills and (positive and enthusiastic) attitude to create or pick up on professional and entrepreneurial opportunities in their lives.

    I love your blog, and I think the information you’ve provided through your posts would be tremendously beneficial to any young person with entrepreneurial dreams…


    Vijay Shetty

  25. Tejal Padwale (Hadkar) says

    Hi Arun

    This is a nice initiative. Your blog is really very interesting and informative. I am quite fascinated by blogging and i m interested in blogging. However, i am not very well versed with it. i have created a blog but have no clue how to take it forward. Your tips and guidance in this regards would be of great help. the link to my blog is:


    My interests are mainly business writing, business research and trends analysis. I would like to post articles written by me over here from time to time. I would also like to post some interesting article that i come across while reading however, i am unaware about the copyright issues.

    Please advice


    1. Charu says

      @Tejal: you can start with not-so-bright colours on your blog. I have to put up my goggles and not stare directly at your blog to stop hurting my eyes.
      refer to Arun’s post on “online travel agencies”. He has given “user interface” parameter a lot of weightage. Clearly , with your colouring scheme, you will win “best can’t be looked at” blog award.

  26. Satyam says

    Hey Arun
    I was searching for some info and Google helped me reach here. I quoted some of your posts in my blog; they are insightful. And eventually got to know more about you from a close friend.
    Loved your blog! esp the STARTUP category. I often wonder what content can get repeat visitors and then I got the answers from your blog!

    Keep Trakin
    Satyam Gambhir

  27. Richa says

    Hi Arun,

    I was going through your blog & found it really interesting. I feel its a nice platform for startups to showcase themselves & make their presence known :-)

    I have sent you a mail about the story of our website: http://www.saledekho.com.

    Awaiting your comments on the same.

    Warm Regards,

  28. Vikrant says

    Arun, there is so much in common, I just can’t believe it. IT industry for 12 years, currently working in the US and I am on the internet all the time contemplating the idea of getting back to india soon. Stumbled upon your blog and liked it. The frequencies match.

  29. Vijay Rana says

    Overall very informative writings. Keep it up. As regards your story Doing business in India. Just for my interest could you avail all these registrations and certificates on line or you have to run around and bribe the officials who seek pleasure in tormenting and extorting from you.
    Visit http://www.nrifm.com if you can.
    Vijay Rana

  30. Ashok says

    This blog is really useful to get updated about new trends in India. Thanks Arun.

  31. R.S.ARORA says


    I must congratulate you for your fruitful efforts and the recognition you have earned. Although, somewhere I have seen your advice to the new bloggers.

    My area is very specific – only humorous articles or may be sometimes any similar poem. Timing constraint is also there – I may contribute once in a fortnight. Will you advise me what is the right course of action for me – say where to start blogging?


    [email protected]

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