Naukri is back on TV with its very popular Hari Sadu line of commercials. I think Hari Sadu was a break through commercial, purely for the reason of the impact it created. The First version was excellent and Hari Sadu became a household name. No other online brand has been so well advertised.
On the other end of spectrum is / was the Rediff ad – I literally switched channels when that ad came. They made their homepage dead simple, but the ad looked quite confusing (and boring) for an ordinary person !
Coming back to Hari Sadu Ad, Naukri has now launched a new advertisement carrying on with the Hari Sadu brand. The ad is simple yet gets across the point very clearly. The punch line is what I really like
Bye Bye recession, Hello New Year !
New Hari Sadu Naukri commercial.
I really liked this ad for its simplicity and to get across the point (of giving galis to your current boss !). Whats your opinion?