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To be frank, I don't have a lot of creative brain cells but that does not stop me from watching advertisements here and there. It was one of those instance where a Dell ad caught my fancy. The advertisement in itself is not a creative…

Its amazing how Amul keeps retaining the crown of being the top Indian brand even though they spend probably fraction of money on advertising & branding as compared to other Indian brands. Campaign Magazine which releases Asia’s top…

While watching a reality show / sporting event / award function or any other media event, ever wondered who is actually entertaining you with those freely aired programs without being charged a penny? No, not the small-screen Producers;…

While flipping pages of OPEN magazine, I found this advertisement of Harley Davidson; a bike which every guy wants to ride once in his life. This was probably the first ad I have ever seen in print  for Harley Davidson in India. In the…

I have probably used every phrase in the dictionary to describe Indian Mobile growth over past few years. Over 15 Million new mobile users join the telecom bandwagon every month. There is every possibility that India may reach the 1 Billion…

Metro is fast becoming the most preferred means of transport in cities in India. With creaking infrastructure, roads filled with potholes and cars clogging the ever busy roads, Metro seems like the only way out to save the transport woes of…

The Mega India Pakistan Semi Final cricket match is now less than 24 hours away. Literally, every person I am talking to is super excited about it. It so big that many corporates have even gone ahead and given a half day Holidays (and in…

The issue of branding and rebranding has been discussed and re-discussed here. It’s a topic which has been there in our collective consciousness considering the recent debacle of Airtel. But just to brush up everyone’s knowledge, branding…

They shock you; first they jolt you out of your senses and then successfully pin your attention down – if you have read the title of this post, you will know what I’m talking about. The use of disconcerting images that often border on the…

To the connoisseurs of the game who are dead against players doing anything else other than playing cricket, this article isn’t for you. Obviously there is no discussion regarding cricket but instead marketing and advertising. And no…

Spanning more than 7 different sectors and a lot many more companies, Mahindra Group is one of the largest conglomerates in the country today. With the acquisition of Ssang Yong, it has given itself the headroom to expand itself…

Puma is one of the biggest international shoe brands in the world in the leagues of Nike, Reebok and Adidas. Puma India was set up in 2005 and this was an advantage for it as the German brand became one of the first international shoe…

According to latest Nielsen report, India and Taiwan are seeing highest growth in Ad spending across Asia Pacific Region. India registered 19 percent growth compared to 3rd quarter of 2009 as compared to average Asia Pacific growth of 9…

I am sure you know by now that Sachin rejected a huge ad-deal (supposedly the biggest yet!) with an alcohol manufacturer. While it’s a great gesture to me it sparks the debate of whether it’s ethical for celebrities to endorse such…

Brand ambassadors are commonly used by companies across the world to personify their brands. Be it Shahrukh Khan for Santro Zip, Sachin for Boost or Hrithik for John Players, brand ambassadors are a way people easily associate themselves…

A lot has been said about the Indian Railways – be it good or bad. There have been problems galore - tragedies, accidents, ministerial issues, problems of poor stations, on-board food issues, poorly managed railway tracks across the nation…

Coke and Pepsi Jet Airways, Kingfisher and Go Air Audi, BMW and Subaru HUL and P&G What do you think is common between them other than them being companies from the same industry? All of them have at some point or the other engaged…

Mcdonalds – one of the biggest food chains of the world and well loved in India too is back with a bang painting the cities of Bangalore and Mumbai ‘RED’! Yes you read it right! They have embarked on a massive outdoor campaign after a gap…

Yesterday, I came across a new Ad on TV with a new fancy brand 'Foodles' being promoted under the umbrella brand of Horlicks products. Again, this morning I saw the print media Ad for Foodles. Thus, thought of writing about a little…

During the first year & half of this blog, when I was in U.S, I did miss something – Indian TV Advertisements (Ads on U.S Television are outright bland..except for a rare one..). Indian TV features all kinds of ads, many of them are…