Top Indian Brands – Amul retains crown!

Its amazing how Amul keeps retaining the crown of being the top Indian brand even though they spend probably fraction of money on advertising & branding as compared to other Indian brands.

Campaign Magazine which releases Asia’s top 1000 brand list every year has ranked Sony as the number 1 brand in Asia. Amul is the only Indian brand which has ranked in Top 100 Asian brands at number 89. It has slipped 16 places from the previous year’s rank of 73.

Kingfisher is 2nd Indian Brand to appear on the list and is placed 116th in Asia. Big Bazaar is 3rd with Asian Rank of 184. Please note that Campaign Magazine rankings are for Asian Brands only. So, there are no Google’s, Microsoft’s & Facebook’s of world in the rankings!

These rankings were arrived based on 2 main questions asked to 3,322 respondents in 16 Asian- Pacific region.

• When you think of the following (product or service) category, which is the best brand that comes to your mind? By best, we mean the one that you trust the most or the one that has the best reputation in the (product or service) category.
• Apart from the best brand you entered, which brand do you consider to be the second best brand in the (product or service) category?

Top Indian Brands

 

India Rank (2011)	Asia Rank (2011)	Brand Name	Category	2010 RANK
1	89	Amul	Milk powder/Milk/Ice-cream	73
2	116	Kingfisher	Beer/Full-service Airlines	140
3	184	Big Bazaar		248
4	215	ICICI Bank	Bank	182
5	216	State Bank of India (SBI)	Bank	226
6	221	Airtel	Mobile Service Provider	301
7	252	LIC	Insurance	290
8	264	Cafe Coffee Day	Coffee	396
9	270	Titan	Watch	292
10	288	Lakme	Cosmetics	289
11	290	HDFC Bank	Bank	341
12	304	Apollo	Pharmacy/Drugstore	342
13	336	Taj	Hotel	304
14	358	Kissan	Sauce/Condiment	482
15	360	Kelvinator	White Goods	317
16	372	Barista Lavazza (India)	Coffee Shop	534
17	394	Kwality	Ice-cream	496
18	396	Mother Dairy	Milk	273
19	411	Bajaj	Motorcycle	563
20	428	Maruti	Car/Automobile	413
21	435	Indian Oil Corporation	Petrol/Gas Station	642
22	448	Tata	Automobile	256
23	474	Clinic	Shampoo	802
24	477	Air India	Full-service Airlines	580
25	487	Godrej	Consumer Electronics	389
26	490	Hero Honda	Motorcycle	365
27	491	Myojo	Instant Noodles	589
28	524	Videocon	Consumer Electronics	386
29	551	Blue Dart	Courier Company	670
30	553	Drypers	Diaper	683
31	563	ICICI Prudential	Insurance	New entry
32	571	Spencer	Convenience Store/Supermarket	748
33	594	Ceat	Tyre	874
34	595	Tanishq	Jewellery	700
35	617	BPCL	Petrol/Gas Station	704
36	626	Haldiram	Savoury Snack Food	722
37	642	Woodland	Men’s Shoes	525
38	678	Onida	Consumer Electronics	829
39	696	Axis Bank	Bank	New entry
40	700	Metro	Supermarket	697
41	710	Boomer	Chewing/Bubble Gum	627
42	724	DTDC	Courier Company	734
43	747	Kinley	Mineral Water	649
44	756	Parle	Sweets and Candy	979
45	769	TVS	Motorcycle	New entry
46	785	Rin	Detergent	848
47	799	ITC	Hotel	New entry
48	821	IFB	Home & Kitchen Appliances	New entry
49	832	Taj Mahal (Tea)	Tea	780
50	834	Gold Flake	Cigarette	823
51	844	Aavin	Milk	969
52	851	Haywards	Beer	999
53	864	Allianz	Insurance Provider	New entry
54	869	Raymonds	Men’s Fashion Retailer	976
55	914	Himalaya	Mineral Water	New entry
56	936	Center Fresh	Chewing/Bubble Gum	647
57	938	Dabur	Toothpaste	New entry
58	950	Frooti	Fruit Juice	New entry
59	953	Fair And Handsome	Male Skincare Product	961
60	969	Thums Up	Carbonated Soft Drink	792
61	983	The Professional Couriers	Courier Company	New entry
62	986	Park Avenue	Personal Care/Men’s Shoes	New entry
63	991	Arun	Ice-cream	New entry
64	997	More	Supermarket	New entry

 

There are 2 Indian brands which I don’t recognise or haven’t heard of them earlier and they are – Myojo brand of  Instant Noodles which is ranked at 27th and Arun brand of Ice – Cream which is ranked at 64!

Have you heard them earlier ?

Check the list of Top 1000 Asian Brands here !