Now the acronym ‘ATM’ will have dual meanings – Any Time Money and Any Time Milk.
Vending machines are quite popular in the west. You will find them at every nook and corner of the country, be it gas stations, public places or even offices, they are everywhere. However, in India, vending machine culture is yet to catch up.
Amul, the number one brand in India, may set the tone for vending machine culture by announcing the launch of 24/7 milk vending machines or ATMs (Any Time Milk). This may come as a boon for modern day nuclear families who are pressed for time. These ATMs will have supply of milk sachets of various sizes dispensed to end users via coins and tokens.
These ATMs have already setup in Gujarat on trial basis and will be replicated all over the country in coming months.
This seems to be a novel idea, but we will have to wait and watch on how successful this gets.
According to report published in ET:
State government officials confirmed that the co-operative approached them for implementation. According to Amul India sources, the outlets will be launched in tier-III cities and later be expanded to tier-II and tier-I cities across the country.
The outlets will be set up based on the demand, consumption and supply chain in definite areas and cities. As a part of this, even a few existing outlets will be converted into 24/7 distribution outlets. High commercial rentals might make it difficult for GCMMF to come up with outlets in metros but the initiative will help reduce the commission charges paid to the vendors.
Apart from such outlets, Mother Dairy, Gandhinagar is already contemplating to launch mobile milk vending machines. While the designs are being worked out, the project has yet not been fully finalised. Mother Dairy, Delhi, owned by National Dairy Development Board is actively distributing milk through vending machines. It has around 800 milk delivery booths in Delhi alone but all of them are stationery.
What do readers think – Will this Amul venture be successful?