The number one Indian brand award goes to
AMUL, THE TASTE OF INDIA !
According to the survey resultsÂ published in Business Standard last month, Indian consumers have ranked Amul as the number 1 brand of the country.
I am not really surprised with these findings, they fully deserve the accolades. CanÂ you forget the hilarious hoardings spewed across the city that give you a hearty laugh everytime you see them.
The research was conducted in nine markets including China, Hong Kong, Taiwan, The Philippines, Thailand, Malaysia, Singapore, Indonesia and India. Survey covered 12 major products and service categories. The research agency interviewed people aged between 15 to 64 years.
“Co-operation amongst co-operatives to serve the interests of the milk producers and providing quality products to consumers has been the back bone in Amul’s growth. This brings a lot of passion and energy in the system which has now been recognized by the consumers through this survey,” said, BM Vyas, Managing Director, Gujarat Co-operative Milk Marketing Federation(GCMMF).
Do you know that Amul has the longest running Ad campaign in the world! Infact, Amul has laid claim to the Guinness Book of World Records for the record breaking, longest running- 39 years – Advertisement campaign.
What is even more surprising is that the utterly butterly delicious girl has never lost here fan following once in those long 30 years. Infact, the sometimes controversial hoardings are discussed and written about wildly in the Media.
Infact, in one of the incidences, Amul put up an ad on Husain saying ‘Heroine Addiction’ for which they were taken to court. you can read some of the instances here
The Ad agency behind this 39 year old ad campaignÂ is DaCunha Communications. Bharat Dhabolkar, a well know Indian personality is well known for hisÂ creative contributions to Amul Ads.Â
Read the full story behind Amul’s 39-year old ad campaign here.