social Media

In December last year, India crossed 100 million Internet users landmark out of which over 50% users are “active users”. Over 40% of Indian internet users regularly participated in social networks. Facebook alone has over 43 million Indian…

Social media learning, which is a significant component of the e-learning industry, is gradually being adopted in the Indian academia and corporate in a big way. 2012 will only see more inclusion of social media in e-learning systems across…

India has added close to 11 Million Facebook users in last 6 months and has now beaten Indonesia to have the 2nd largest userbase on Facebook. According to stats revealed by Social Bakers, a social analytics company, India now has 43.5…

Kolaveri Di topped the charts with 17 million views and more than 75,000 comments from over 130 countries just 2 weeks after it was released in November 2011 (current views at 37 Million). With this sensational outburst, the unpredictable,…

Here are some facts for you…. Smartphone penetration in India is expected to rise from 4 percent in 2009 to 15 percent in 2013. There are over 100 Million Internet subscribers in India, out of which about 60 million users actively…

The power of social media has still not been harnessed in Indian classrooms as much as it should be. Schools and educational institutions are busy banning Facebook, Twitter and other social media platforms rather than seeing how they can be…

Have you ever heard the terms Twitterature, Twiller or Twiction? Or maybe Facebook fiction? If not, you're seriously missing out on the trend that has started since 2009 and is slowly gathering steam with more and more curious, excited,…

Although Google came out with an official list of the top 10 most watched videos on YouTube in 2011 in India, here is Trak.in's very own list of the same. Google's list for India has a few international videos along with 6 movie videos. We…

Goodbuzz is a place for advertisers to buy media from people (individuals), but the way it does is quite unique. It uses the traditional tipping model (yeah, those tips that we pay at restaurants) to spread awareness of what ever an…

The travel industry has many opportunities to use social media – from pushing sales to keeping travellers informed about their flights in real time. While some airlines use it as a relationship building platform, other airlines are using it…

where does India stand on the twitter map? If you put this question across to Indian Twitterati, I assume the response will be quite positive. Infact, over past year or so there have been many times that India related topics were trending…

Airtel today announced that it will be offering free twitter access to Airtel mobile users till 1st March 2012. This announcement will enable over 170 million Airtel mobile users to enjoy free Twitter access via mobile.twitter.com.…

There is a reason why we are suddenly seeing a huge rush of Ecommerce sites in India - Indians are coming online faster than any other place on the earth. Nielsen has published a very well made short video on fast-changing scene of Indian…

It is now well established that enterprise social media adoption is as real as it gets and its not a fad that businesses are experimenting with. Gartner's predictions on the role of social media as a collaboration and business…

Yes, Trak.in has its own Google Plus Page now - We wanted it since Google launched 4 months back, but it became possible only after Google+ opened pages for Brands and Businesses. And before you ask - It will not be an automated…

When we talk about Indian brands that top Facebook performance, we're not really talking about who wins the race with statistics such as number of likes, hits, traffic build up et al. We're talking about the strategies that they've got…

Are you accepting a friend request on Facebook simply because you've got friends in common? As cool as it may seem right now, it can cause you a massive headache later on. Accepting unknown friends on Social networks, especially Facebook,…

No, the world does not end!! But, if I go by my twitter feed a google outage might be a sign that the world might be coming to an end. BTW, if you did not know Google just had a major outage and pretty much all services were down including…

According to a new report by the Socialbakers only 5% of posts on brand pages on Facebook ever get answered. 95% of the posts are left unanswered. The biggest culprits are FMCG and Media companies. The best respondents turn out to be…

Getting information off the Internet is like taking a drink from a fire hydrant." - Mitchell Kapor If this quote has made you laugh, think twice about it. What would we do without technology in our daily lives? We're so used to…