Awesome Stats on Indian Digital Consumers!


There is a reason why we are suddenly seeing a huge rush of Ecommerce sites in India – Indians are coming online faster than any other place on the earth. Nielsen has published a very well made short video on fast-changing scene of Indian Digital Consumers. 

Indias Digital Consumer

Here are some of awesome stats released by Nielsen

  • India has 134 Million TV Homes, 80 Million Internet users & over 500 Million active mobile users!
  • 240 million Indians experienced internet on their mobile phones last year!
  • 6 Million mobile users accessed Social Media sites on their Mobile phones and this number is expected to grow 36 times in next 3 years (over 108 Million)
  • 2/3rd of 80 million internet users are on Social Media sites.
  • 13 million new Indian users have joined Facebook in last 6 months
  • 20 million Indians look for job openings on internet every month!
  • Linkedin has over 10 million Indian users
  • Indian consulting firms are expected to hire 35% of their staff from Linkedin or other related sites
  • Over 16000 Indians intend to join Twitter every day
  • 55,000 Indians get married every 24 hours
  • 21 million Indians use Social Media to research their future partners (I am curious as to how did Nielsen come up with this number)
  • 54 Million Indians check online reviews for the products they wish to purchase out of which 15 million do it on Social Media sites alone
  • 10 millions Indians are aware of the brands that are on Social Media

India is changing…and changing fast. Take a look at this excellent video released by Nielsen – Bookmark it and share it with your friends!

Decoding India’s Digital Consumer

Among global turmoil, India is probably the best place to be in – What say?

  1. Anamica Dutta says

    Woh time lovely information and its 100% true that internet is booming like anything.

  2. Bank jobs says

    Oh, Mind-boggling figures…With this presentation, it would be clear why foreign companies are eager to set foot in India.
    Of these people who are hooked on to Internet & Gprs through Mobiles, 80% would be below 30yrs.
    It has to be seen how the current & future governments at centre would make use of them in creating policies for employment, job creation etc.,If not managed properly, there are many others ready to take up the space leaving the local businesses at risk!

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