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Indian Online Travel Industry is buzzing!
Indian OTAs (Online travel agents) are in news again. With more than 70% of e-commerce spend happening purely on online travel booking, this space is getting quite lucrative.
With the number of Online Travel agents reaching double figures,…
Buy movie tickets, make payment and even select your seats – All through mobile!
Indian mobile subscriber growth does not seem to be slowing down anytime soon. It is no wonder that most of the services are going mobile. Users now want all information to be available on the web, be it local search, banking, bill…
How far can Indian real estate market rise?
I am amazed at the way Indian real estate market is rising. It has many similarities to the Indian stock market but minus the volatility.
I had earlier mentioned how it has proved me wrong. Since then, I have stopped making any predictions…
Need to reach rural Indian consumers? Think mobile advertising
Most of you are aware that India in the midst of mobile revolution. Mobile subscribers in India are growing at nearly 100% year on year and rural subscriber growth is taking lion’s share of it. Recently TRAI announced that India has…
Will this new ‘Googly’ trump Microsoft once again?
Quite a few things happened these last few days in the social networking space. While tons have been written about Microsoft valuing Mark Zuckerberg's Facebook at $15 billion , we mostly missed Yahoo's decision to let go of Yahoo! 360…
Mapping India: Making the impossible, possible
I am not sure if it is entirely possible, given the unorganized and inconsistent naming standards of the Indian roads. Infact, forget the naming standards, most of the roads don't even have names. There are always multiple combinations…
Do you write a Business Plan only to get funding for your startup?
In these days of Web startups, where cost of launching an online venture has reduced drastically, writing a Business plan has become kind of passé or old fashioned. I see numerous small startups come to fore purely based on a single idea…
Search Engine Marketing: Indespensable tool for Consumer goods Businesses
Internet is now an indispensable for all Businesses globally. If you do not rank in top 10 (or for that matter top 3-4) positions for your product or keyword, in most cases your business will be left behind. No doubt SEO (Search Engine…
India and China crowned the most corrupted countries in the world
However, both these South Asian countries are facing tremendous growth hurdle in form of corruption. According to the Bribe Payers Index released by Transparency International, India and China have highest amount of corruption amongst the…
Indian Startups: Easier said than done!
Here at Trak.in too, I get atleast couple of emails daily asking for reviews about their newly launched startups. But how many of them do I actually review, probably 10 to 20 percent - only the ones that appeal to me, either the terrible…
Indian TV Ads: Is it worth spending Rs. 3,50,000 for 10 second?
The Indian advertising market has been growing at extremely fast pace since last 5 to 7 years, thanks to consistent economic growth of around 9% and huge rise in the number of Multinationals entering India in last few years. What better…
Broadband in India: Is it going to ever improve?
One of the major problems that I face during my travel to India is the speed and reliability of broadband connections. In US, majority of users have 4 to 6 mbps lines at their home and reliability problems are next to none. Downloading a…
Do you know the Number One Brand in India?
According to the survey results published in Business Standard last month, Indian consumers have ranked Amul as the number 1 brand of the country.
India set to become global hub for innovation
Research and Development (R&D) is gaining momentum in India. India is increasingly becoming a top global innovator for high-tech products and services. In a recent study by World Bank, it found that more than 300 multinational…
Software outsourcing comes a full circle!
Outsource to countries where the work can be done at cheaper cost than India. And Indian companies are doing exactly that - opening offices before their clients approach these countries by themselves. The advantage Indian companies have is,…
Indian Mobile Commerce set to grow in leaps!
Mobile commerce in India is gaining quite a bit of momentum, and why not. India currently boasts more than 200 million mobile subscribers growing at nearly 100% yoy. Online E-commerce is yet to catch up, but it also has started picking up…
Ugly, yet excellent Indian Travel Search Engine !
I am surprised that in this day and age we have Travel search engine looking like 90DI. I don't know how many of you would agree with me, but I found the look of this excellent travel search engine bit too amateurish. It is also quite…
Search your properties on Mobile with MagicBricks !
MagicBricks, one of the leading Indian real-estate portal launched a mobile version of their site- MagicBricks mobile. They are supposedly the First Indian mobile property portal. The users need to download a small application on their GPRS…
Indian TV advertisements: Very Creative and funny?
If you are a regular reader of this blog you know my love Indian advertisements. Yes, they can get on your nerves sometimes, especially during cricket matches, but at the same time, some ads just amaze you with their creativity and…
Should you have a mobile version of your website / Blog?
If you walk on the any of the city streets in India, you will rarely see people without mobile phones. More than half of these people have new generation mobile phones sporting big screens and GPRS having internet access. Infact, as per a…