Vivo Becomes #1 Chinese Brand For Exporting Smartphones; Xiaomi At #3

The total number of shipments in the mainland China region has come out to be 74.9 million units in the April-June period of 2021.
The total number of shipments in the mainland China region has come out to be 74.9 million units in the April-June period of 2021.

In an article dated July 26, informed its readers of the fall in global supply of semiconductor chips, due to halts and shutdowns of chip production factories amid pandemic.

Due to an increase in the work from home cases, the demand for electronic appliances have increased, causing the demand for  semiconductor chips to rise exponentially.

The demand for semiconductor chips have far outpaced its supply, leading to an acute shortage in the automobile and smartphone industry.

You can read all about it in detail here.

According to research-led data, the number of smartphones shipped in the mainland China region has fallen down by 17% in the April-June period, compared to the same last year.

Besides, the total number of smartphone vendors shipping their products in the region have fallen down by two from five to three.

Huawei, which found itself among the top five largest brands in the region’s local market, is no longer in the list and its third position has been usurped by Xiaoping.

China’s Smartphone Market Shipments Fall in Q2

According to a market report created by Canalys, the total number of shipments in the mainland China region has come out to be 74.9 million units in the April-June period of 2021, or Q2 2021.

This is a steep decline of 17% compared to last year’s shipment volumes in the same period, which was 90.7 million units.

The number of vendors shipping to this region too, have slipped from five to three.

Vivo Brands as the Highest Smartphone Vendor

Similar to last year’s Q2 results, this time too (Q2 2021) Vivo has maintained its position with the highest number of units shipped in the region, followed by Oppo and Xiaomi.

Xiaomi has replaced Huawei to become the third most shipped smartphone vendor in the region, while Huawei is no longer on the list of top five vendors in mainland China for the first time in over seven years..

Following Xiaomi, on the fourth position is Apple and then Honor. Honor has climbed to the fifth position in the list, after cutting ties with Huawei.

Numbers and Figures

  • Vivo: Vivo has managed to conquer the region’s smartphone shipment units, with 18.2 million shipments and 24% market share. This is a 23% yearly increase from Q2 2020, when it’s shipment volume was 14.8 million and market share, 14.8%.
  • Oppo: Ranking second in the list of most units shipped, Oppo’s shipment volume for Q2 2021 is 16 million with a market share of 21%, which is a 10% yearly increase from Q2 2020.
  • Xiaomi: The vendor has managed to climb up to the third position in the second quarter of 2021, with a total of 12.6 million units shipped, grabbing a market share of 17%, which is a 35% increase on a yearly basis.
  • Apple: The premium smartphone vendor has shipped a total volume of 7.9 million units with a market share of 10%, which is a 2% yearly increase from Q2 2020.
  • Honor: Finally finding itself in the fifth position, Honor has shipped a total of 6.9 million units in Q2 2021, with a market share of 9%.

Research Analyst Amber Liu from Canalys states, “Smartphone brands are ferociously competing to exploit the decline of Huawei, and are proactively acquiring channel resources and launching targeted new products. 

This led to high inventory levels in Q1 2021, which softened channel demand in Q2. In addition to this, the timescale for smartphone replacement in China is gradually lengthening, and the first half of 2021 overall is lower than the market was in 2019, before the COVID-19 pandemic, with 167 million versus 185 million units in the same period two years ago.”

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