Startup

While Social Media offers an interactive marketing platform, PR extends an opportunity to disseminate information through a credible media outlet. Though both work towards controlling a brand’s image and messaging, they have their own…

Angel investors, as the term suggests, are individuals who invest their money, time and much else in startups with an intention to mentor and help them get off the ground. Even if their investment is low, the right angel investors bring in…

A network essentially refers to a group or a system of interconnected things or individuals. The Network Effect, also known as the network externality, entails that the value of a product or service increases with an increase in the number…

One major impediment experienced in this ecosystem is angel investment. And it isn't a one-way street where only startups find themselves struggling to raise funds from angel investors; angel investors, who are seeking to invest in…

Considering the intense competition start-ups face every day, they simply can't afford to rely on just the public's admiration. Besides that, start-ups also need to religiously monitor their industry and keep a track of their competition.…

Starting a business can admittedly prove to be quite the preoccupying and yet extremely gratifying endeavour. A start-up, to most people, is a precious opportunity to turn their passions into a palpable reality. However, the path is rarely…

The DIPP wants to track and monitor the startups of India, and in this endeavour, they have decided to rank states based on their startup ecosystem. A 7-pillar framework will be created to gauge and judge the startup progress in these…

While India born digital wallet and payments bank Paytm is all set to be valued at $10 billion, thereby becoming India’s second highest valued startup after Flipkart; global on-demand entertainment behemoth Netflix has crossed $100 billion…

According to NITI Aayog, in India, 85% of production assets are yet to be connected. This leads to huge opportunities for India. India’s IoT opportunity stands at $70 bn by 2025 and according to AT Kearney, artificial intelligence and…

Startups can frequently be entirely and excessively focused on their product and/or service, thus assigning a comparatively inferior position to other considerations of financial discipline such as reporting, accounting, statutory…

A start-up is first conceptualized as an idea, takes the shape of a prototype, undergoes iterations based on feedback and then finally becomes a reality. A startup idea needs a mock-up because, while one might have a brilliant idea for a…

An innovator, who already has that next big product idea, comes across the big hurdle – how to find your audience for your product? Some start-ups have found a more cost-effective way to make a direct connection with their audience -…

Espark-Viridian's online startup case study content, Case In Point aims to help budding entrepreneurs understand & solve key challenges faced by startups.

As an entrepreneur, you will believe that your initial idea of a startup has justified itself and is worth the efforts with suitable startup investments.

This exclusive compilation of 4 laws that govern effective & successful entrepreneurs will help you sail through pitfalls & intricacies of entrepreneurship.

A mentor is a guide, a support system, a friend, a knight in shining armour & more who offers advice & guides when startup fails to perform to its potential

If managing gender & ethnic diversity wasn’t a challenge enough for organizations, leading different generations at work has emerged as new battle frontier.

To really understand the value of SEO for your emerging business, you have to be aware of all the advantages a sound SEO strategy offers for visibility.

While the growth in the number of startups has opened the door for numerous opportunities; it has also summoned a massive competition in the market.

PR has always been considered to be costly marketing channel. Digital PR makes the channel accessible to all players, big & small offering new opportunities