Startup

PR has always been considered to be costly marketing channel. Digital PR makes the channel accessible to all players, big & small offering new opportunities

The entire journey of watching your idea take shape in the real world, eventually becomes the most promising journey on your way to becoming an entrepreneur

Big Indian startups have created a lobby for Indian startups, called IndiaTech.org to ‘protect’ the interests of local, Indian startups in digital space.

In a market packed with online grocery apps, people download apps only to get their maximum discount on their first purchase and later uninstall the app.

India has the third largest number of start-ups globally. The best way to improve your odds of success is to move carefully in starting of a business

A business is like a human being, it has its own rhythm and you should be completely plugged into it. What is an operational rhythm?

Transformational leadership is about anticipating risks, identifying opportunities, taking proactive actions and being adaptive to the situations.

Hours after Axis Bank finalized the acquisition of Freecharge for $60 million (approximately Rs 385 crore), co-founder of Snapdeal, the holding company of Freecharge, wrote an emotional letter to all employees.

A blog post that has been co-authored by four disgruntled employees has blown the lid off the much talked about food-tech startup Swiggy.

Everyone has weak or sore points that can break down their spirit when the going gets tough. A leader is no different from his fellow beings. He is as prone to mistakes and weaknesses as others. The question is whether a leader should…

The issue of salary is the one of the biggest unsolved mystery in the Indian startup eco-system. While salary reports of established, big MNCs are easily trackable, and researched via various platforms, there is no clear cut platform to…

Creativity is such a vague, broad term; but the irony is that everyone needs a splash of creativity for breaking the monotony, and to find some really interesting solutions. If you are an entrepreneur, then creativity holds special…

India is world’s youngest startup nation, and change is the only thing constant when it comes to growth. Following this principle, Indian Govt. has once again changed the very definition of a startup, and the intentions this time are…

In 2015, we had studied the cause of failures among startups, and discovered an American study which said that 6 out of 10 startups face defeat in the first 4 years of their existence. It seems that this statistics is Universal, as…

Everyone is talking about how the workforce is getting younger across the world today, particularly in emerging superpowers like India. A recent news article also spoke about how India will have the largest number of young people in the…

In a major move, Govt. of India has decided to compel startups to declare how many jobs will they create, before taking benefits and subsidies under Start Up India program. Hence, benefits related with Startup India would be now…

Imagine a situation where you are a small business. You reach out to a mobile app service provider sharing how your business problem is about retention of customers and how you want an app to help you resolve it. Getting new customers…

Entrepreneurs can take solace from the resilience of a man who changed our lives, Thomas Edison, who saw more failures than success in his iconic journey of discovery. Here’s how he aptly summed up his struggle, “I have not failed. I…

Global restaurant search and discovery app, Zomato, has just announced that its online food ordering service has already clocked over 2 million orders in the month of March 2017. In comparison, Swiggy clocked around 1 million orders…

Buckminster Fuller, Zaha Hadid, Jonathan Segal, B.V Doshi, Anupama Kundoo are not just successful thinkers and architects but are institutions by themselves. Architectural marvels developed by them are solutions to large and extremely…