Startup

An innovator, who already has that next big product idea, comes across the big hurdle – how to find your audience for your product? Some start-ups have found a more cost-effective way to make a direct connection with their audience -…

Espark-Viridian's online startup case study content, Case In Point aims to help budding entrepreneurs understand & solve key challenges faced by startups.

As an entrepreneur, you will believe that your initial idea of a startup has justified itself and is worth the efforts with suitable startup investments.

This exclusive compilation of 4 laws that govern effective & successful entrepreneurs will help you sail through pitfalls & intricacies of entrepreneurship.

A mentor is a guide, a support system, a friend, a knight in shining armour & more who offers advice & guides when startup fails to perform to its potential

If managing gender & ethnic diversity wasn’t a challenge enough for organizations, leading different generations at work has emerged as new battle frontier.

To really understand the value of SEO for your emerging business, you have to be aware of all the advantages a sound SEO strategy offers for visibility.

While the growth in the number of startups has opened the door for numerous opportunities; it has also summoned a massive competition in the market.

PR has always been considered to be costly marketing channel. Digital PR makes the channel accessible to all players, big & small offering new opportunities

The entire journey of watching your idea take shape in the real world, eventually becomes the most promising journey on your way to becoming an entrepreneur

Big Indian startups have created a lobby for Indian startups, called IndiaTech.org to ‘protect’ the interests of local, Indian startups in digital space.

In a market packed with online grocery apps, people download apps only to get their maximum discount on their first purchase and later uninstall the app.

India has the third largest number of start-ups globally. The best way to improve your odds of success is to move carefully in starting of a business

A business is like a human being, it has its own rhythm and you should be completely plugged into it. What is an operational rhythm?

Transformational leadership is about anticipating risks, identifying opportunities, taking proactive actions and being adaptive to the situations.

Hours after Axis Bank finalized the acquisition of Freecharge for $60 million (approximately Rs 385 crore), co-founder of Snapdeal, the holding company of Freecharge, wrote an emotional letter to all employees.

A blog post that has been co-authored by four disgruntled employees has blown the lid off the much talked about food-tech startup Swiggy.

Everyone has weak or sore points that can break down their spirit when the going gets tough. A leader is no different from his fellow beings. He is as prone to mistakes and weaknesses as others. The question is whether a leader should…

The issue of salary is the one of the biggest unsolved mystery in the Indian startup eco-system. While salary reports of established, big MNCs are easily trackable, and researched via various platforms, there is no clear cut platform to…

Creativity is such a vague, broad term; but the irony is that everyone needs a splash of creativity for breaking the monotony, and to find some really interesting solutions. If you are an entrepreneur, then creativity holds special…