Trends

2010 in someway can be called as the year of Education. Since Congress has come into power, and more specifically Kapil Sibal has become the HR minister, many new path breaking initiatives have been announced. Infact, recently Kapil Sibal…

Aman ki Asha can turn out to be a new lease of life in betterment of relations between India & Pakistan, or should I say Indians & Pakistanis. If you are not aware what Aman ki Asha is – It is a joint movement launched by the…

I was reading Times of India today morning, and the Front Quarter page Advertisement caught my eye. It was an advertisement for Flair pens. Boldly they advertised – “World’s Longest writing Pen” with a small *star* in the end. I…

We have now at the fag end of the year. You will be seeing quite a few “popular” , “top”,  “trends” kind of list in coming days through out the web. We will also be publishing some of the interesting lists that would make…

Okay! You might question me - are you obsessed with reality? The truth is- NO. I’m obsessed with the stupidity of people who make us watch reality shows. Well I should not simply bad mouth the word “Reality” here, because there is…

I have always believed that the Indian IT services ran a close ship with analogies to the traditional manufacturing industries. I actually wrote a satire post distinctly relating the IT industry concepts with the Supply Chain Management.…

Bangalore, the next Silicon Valley? Now, the community has always been divided on this one. With its early mover advantage and it being home to probably the highest technology companies in India , some say Bangalore is ‘the’…

Most of the start-ups as well as established companies in internet space primarily targets US audience. This is understandable as US Online Advertising market stands at a whopping USD 24 billion and is at least four times bigger than the…

Tata DOCOMO is at it again – They have now raised the bar (in lowering mobile call tariffs ) even further. If you thought per second pulse for local call was good, Check this out - Tata DOCOMO has introduced 1 paisa per second Billing…

There have been recent reports of tech giants like Yahoo and Cisco showing their interest in the UID project and trying to woo the Indian government and especially Mr. Nilekani, and trying to convince that they be given the contracts based…

This was kind of “shocking” to me. With Alexa rating of around 500 and Indian rating in top 50 how can a website can’t generate enough money to survive on its own? Last week Northgate technologies informed that it will…

Brand names and trademarks have always been a sensitive area for the corporations. Given the amount of money and extensive efforts are put in marketing and advertising for the brand creation and recall. It is perfectly logical for the…

If you thought only TV Channels are growing like crazy in India can you digest this? Indian print Industry saw the launch of 60 new magazine titles in past 12 months ! Bucked the recession? It looks like, but the fact is that print ad…

BCCI (Board of control for cricket in India) is undoubtedly the richest Cricket Control board in the world. The earnings have multiplied many times, thanks to the money spinning brain child of Mr.Lalit Modi – Indian Premier League (IPL) .…

You must be joking right? When seamless broadband connectivity is a dream even for the urban population, how is the broadband going to spread to the rural areas with little or no infrastructure in place. But, BSNL is out there to change…

I have been a staunch supporter of Crowd sourcing ever since I hopped on to twitter. The ability to utilize the brains of a group of people collectively for a solution is indeed powerful. In my previous discussion on Crowdsourcing providing…

  Past 5 years have really been very encouraging for Indian Media Industry. With new means of communication and diversifying market the scope to expand has grown manifold. There have been some new entrants who looked at this…

Can you think of an advertisement campaign that became a phenomenon? Rather, an advertisement character that caught the eyeballs of one and all? I am sure you don’t have to think too much and probably already have the answer - An…

As per a survey by Sapient Interactive on digital media ads and their effectiveness in India, Viral campaigns are believed to be the least effective of marketing methods. This was based on the report “Digital Marketing: The CMO…

India’s video-game console market is expected to grow to $125.4 million by 2010. It’s still far behind the other developed markets but a CAGR of around 75% is quite encouraging. India is a market of choice for almost every…