Media Monday: How Indian Media grew manifolds in past 5 years

 

Past 5 years have really been very encouraging for Indian Media Industry. With new means of communication and diversifying market the scope to expand has grown manifold.

There have been some new entrants who looked at this opportunity to grow and try to beat existing market leaders. UTV, BIG and Network 18 took many bold steps in new areas and have seen some real positive results.

As per this report as published in Business Standard, there have been revolutionary changes in terms of Media company’s growth in India –

Indian Media Industry in Numbers

 

The companies which diversified the most-Network 18 (Web, Print, Content etc), Reliance (Web, movie production etc), Zee (DTH, Movie production etc) have seen phenomenal growth.

As per the chart, Zee has outnumbered Star (which has been stuck in same old business model for quite some time NOW) with a heavy margin and now clearly enjoys the position of being number two Media Company of India.

Print media has also seen some good growth- HT, The Times Group, DB Corporation (Dainik Bhaskar) or Kasturi & Sons (The Hindu) expanded their market across genres and produced some publications specifically targeting those genres.

It looks like competition is heating up! But, the good thing is that these companies are taking right steps to make sure that media stays on right track with growing economy.

Like we have mentioned before, the Media Industry, especially the print is on a upward trend in India, while globally most of the publishing houses are struggling. The onset of Internet has changed the dynamics and print media numbers are tumbling.

[This Media Monday digest has been written by Rabi Gupta, a start up enthusiast and co-founder of iDubba (Intelligent Box).]