Trends

Carbon Trading or Carbon Emission Trading is defined as, Carbon emissions trading is emissions trading specifically for carbon dioxide (calculated in tones of carbon dioxide equivalent or tCO2e) and currently makes up the bulk of…

I don't know if many would agree with me, but to me the recent changes in the education system by the CBSE are all directed towards ensuring that students are at ease when it comes to getting by their schooling as easily as possible.…

It was in the making! With Indian Radio industry coming off age we needed some institute to make people aware of the Career opportunities which exists in radio Broadcasting Industry. In this exciting initiative, Radio One 94.3 FM, has…

Kapil Sibal seems to be a man on mission – His tenure as Education Minister is beckoning to bring about a sea-change in the way students are going to get education. After announcing and implementing the bold move of discarding…

Guest Post by Gopinath Mavinkurve India’s liberalization measures in the early ‘90s, by Dr. Manmohan Singh, the erstwhile Finance Minister, changed the fortunes of the Indian industry, which has grown from a protection-seeking,…

BMW group, known for their luxury cars, have decided to enter the Indian Financial Services Business by setting up its own independent business unit. BMW Financial Services India is seeking a license to operate as a Non-Banking Finance…

The branding of Sprite has been exceptional in the sense that it was contrastingly different from its competitors. Where the likes of Pepsi, Thums up were all focussed on linking the consumption of their beverage with youth (Pepsi),…

Did you think Tata Docomo’s per second billing was ground-breaking. Wait to hear this - Tata Indicom, the CDMA arm of Tata Teleservices, has just unveiled an innovative pay-per-call plan. It is completely different from traditional per…

If you thought you are having an overdose of news with 30 odd TV news channels, here is the killer- Private radio channels may be allowed to broadcast news sourced from news agencies in phase III of FM radio, expected to start towards end…

It quite interesting how soon things are changing. Just 5 years back, when anyone used to call US /UK from India, it used to cost a bomb ! Close to 20 rupees per minute (or even higher), over last few years ISD costs have come down and now…

Yes, you are reading it right. It indeed is Crowdsourcing and not Outsourcing that can give your business the winning edge. Unfortunately, Crowd Sourcing, a term first coined by Jeff Howe in his article The Rise Of Crowd Sourcing is not as…

Ganesh Festival is really a time for festivities; it slowly starts to get Indian people into festive season mood that spans till end of Diwali. If you live in cities like Pune and Mumbai, you will know the kind of celebration that happens…

E-Learning space is slowly but surely arriving in India and it ain't coming easy. Amidst the age old master, student and classroom way of education prevalent in Indian subcontinent coupled with a very price sensitive target consumer,…

  It seems our Indian Government is finally awakening to the steep decline India’s Tourism industry has faced this year. You may not be interested in this news, but I’m actually influenced by the way they are targeting the…

Many of you may have recently seen a tweet from New York Times asking its  followers: "Would you pay to read online version of NY times?" With respect to India – Times of India, Hindu, Hindustan Times everyone of them…

There are so many articles surrounding the advantages of National UID system in India. Here are some of the advantages I see going forward. Increased efficiency in public spending To control corruption at Govt offices More…

Do you know what is the Family Background or Motivation of Typical Entrepreneur? Here is your Typical Entrepreneur He is from a middle-class or upper lower-class background, and very few come from backgrounds of extreme wealth or…

The youth, especially the teenagers between age 12-18 are actively using Internet as a medium for socializing. As many as 93% of the students are aware of social Networking and nearly 63% of all students spend more than an hour online on…

Microsoft and Yahoo has struck a 10 year search deal. As a part of this deal Yahoo search engine will be replaced by Microsoft’s rising star Bing. Ever since its launch, Bing has created quite a stir. It has gained significant market…

According to the survey carried out by Nielsen Global, Consumers trust Newspaper Advertising more than Online Advertising. Infact, just 1/3rd of the consumers actually trust online banner and video ads. Mobile Text Ads (SMS type) are…