Auto

We know nothing beats the feel and drive of a new car, but gone are the days when your idea of buying a used car in India was limited to dodgy road side car mechanics. The used car segment in India has recently taken massive leaps and the…

Tata has added another feather to its already crowded cap! They have unveiled a prototype of a approx. USD 20,000 electric car that can easily carry four passengers. The reason it should make us proud is because it has been fully engineered…

The cars launched in 2011 were a mix of hatchbacks, new variants of older popular models and SUVs. Catching up with India's increasing demand of fuel efficient cars, automobile companies have been busy notching up their launches of 2011…

The Indian Auto story is like a Bollywood movie, full of twists, turns, item numbers and emotions. It is also very overrated! In 2008, the auto industry in India was the center of attention of the entire world. In that year Tata motors…

Delhi recently hosted the first international formula 1 championships in India. In the middle of the hype and excitement, I was wondering if there was any benefit to the Industry and society from such an expensive sport. It’s not cheap to…

We all know that Detroit has been an automobile hub because it is home to GM, Ford and Chrysler. Gujarat, too, the way it is attracting Automobile giants,  is poised to be the next big automobile hub, not only for India even…

Market leaders are always in a peculiar position. Always faced with the daunting task of keeping their position, Often than not, they lose track of what got them to the top and end up as laggards in the Industry they once dominated. In…

Petrol price hikes have been a nightmare for all of us. Combined with inflation, it is becoming hard for an average Indian to survive. So it is high time that we adopt measures to use less fuel, so that the impact of price rise is…

In the early 1980’s there were two automobile giants in talks with the Indian government, to launch a small car in India. One of them was Suzuki that went on to create history with the launch of the Maruti 800. The auto giant that didn’t…

If you have read the Business Page of Times of India today – you must have come across a title saying “Now, Lease a Merc, pay 50% cost”. It probably is dream come true for many as you can have pleasure of having a Mercedes car at half the…

Any Guesses as to which is India’s most popular color choice for car buyers? If you said “White”, you are bang-on. White is the most popular car color for Indians. According to Dupont Automotive Color Popularity Report, more than half…

Indian Automobile market has been going strong for the last few years and has caught the fancy of foreign automakers like Hyundai, Volkswagen etc.  The likes of Hyundai, Volkswagen, Chevrolet despite an existing portfolio of cars got…

The Jaguar Land Rover Deal by Tata Motors was one of the most talked about mega acquisition by any Indian Company – You could literally term JLR as a sick unit when it was bought out by Tata Motors in 2007 – Both these iconic brands were…

The management at Maruti is not only getting saner with time but also wiser. With a recent tie up with Google, they have decided to spend more on digital advertisements and social media as they now understand where their buyers for tomorrow…

While flipping pages of OPEN magazine, I found this advertisement of Harley Davidson; a bike which every guy wants to ride once in his life. This was probably the first ad I have ever seen in print  for Harley Davidson in India. In the…

A lot of companies create internal / external engagement platforms for employees and customers to suggest improvements, product recommendations. The trend is more common in technology industry with the one of the most notable example being…

Spanning more than 7 different sectors and a lot many more companies, Mahindra Group is one of the largest conglomerates in the country today. With the acquisition of Ssang Yong, it has given itself the headroom to expand itself…

On trak.in, we’ve actively covered news related to the much-publicized Tata Motor’s Nano car – be it its high pre-launch expectations or the affordable alternative for Indian families in place of two-wheelers or even the unfortunate event…

The breakup of Hero Honda after a marriage spanning 25 years sent shockwaves across the entire Indian auto industry. Hero Honda had brought the concept of a two–wheeler in India’s collective consciousness. It is also regarded as the largest…

Booming is a small word for the Indian auto sector today. The pace at which it is growing, it seems that it would soon surpass the IT / ITes sector as the most prominent sector of our economy. The Indian auto sector has grown by leaps and…