Whatsapp Joins Forces With Jiomart For Online Shopping! Whatsapp Users Can Buy Groceries From JioMart Via Chat

Yes! You heard right, “first-ever end-to-end shopping experience on WhatsApp” as Meta CEO Mark Zuckerberg made the announcement on his official Facebook page.

With this facility, users will be able to “buy groceries from JioMart right in a chat,” on WhatsApp.

Jio Mart On WhatsApp

While making the announcement about WhatsApp’s global first shopping partnership with JioMart, Zuckerberg said, “Business messaging is an area with real momentum and chat-based experiences like this will be the go-to way people and businesses communicate in the years to come,”.

The JioMart on WhatsApp feature “will enable users in India, including those who have never shopped online before, to seamlessly browse through JioMart’s entire grocery catalog, add items to cart, and make the payment to complete the purchase – all without leaving the WhatsApp chat,” said Jio in a press statement.

Here, chatbot has been built by Haptik, which is owned by Jio.

Zuckerberg made the announcement on his official Facebook page calling it the “first-ever end-to-end shopping experience on WhatsApp”. 

Jio Expansion Plans

“Our vision is to propel India as the world’s leading digital society. When Jio platforms and Meta announced our partnership in 2020, Mark and I shared a vision of bringing more people and businesses online and creating truly innovative solutions that will add convenience to the daily lives of every Indian. One example of an innovative customer experience that we are proud of developing is the first ever end-to-end shopping experience with JioMart on WhatsApp. The JioMart on WhatsApp experience furthers our commitment of enabling a simple and convenient way of online shopping to millions of Indians,” said Mukesh Ambani, Chairman and Managing Director, Reliance Industries, in a press release.

How Does It Work?

On August 29, WhatsApp CEO, Will Cathcart tweeted a video showing how the feature would work. 

Today @JioMart is LIVE on @WhatsApp with our first end-to-end shopping experience. You can browse products, add your items to your cart, and make your payment — all within a WA chat!
Excited about the opportunities this opens up for businesses to build experiences on WhatsApp! pic.twitter.com/VkpH6OQleO

— Will Cathcart (@wcathcart) August 29, 2022

Prior to this, JioMart’s bot would redirect users to the website to place the order. 

But now, the items can be added to carts from the chat itself thanks to the WhatsApp catalog feature.

Now, consumers can start shopping on JioMart via WhatsApp by simply sending ‘Hi’ to the JioMart number (+917977079770) on WhatsApp.