JioMart Users Can Now Order From Whatsapp With Zero Delivery Fees, No Minimum Order! This Is How It Works
Have you ever wondered what is common between Mukesh Ambani and Mark Zuckerberg? No? We will tell you what we both think of both of them. According to us, both are aggressively ambitious. Both are heading very aggressive organizations known as Reliance and Meta (previously Facebook). And you can only imagine the kind of force to reckon with these organizations are when they have decided t walk together.
After 19 months Meta (previously Facebook), invested nearly $6 billion into Reliance’s Jio Platforms unit, JioMart has started using WhatsApp to conduct their e-commerce business.
Now, order groceries on JioMart using WhatsApp
Now, you can use WhatsApp to order groceries from JioMart via a new “tap and chat” option in WhatsApp. This move comes under the ongoing rivalry between Reliance Industries Ltd. owned JioMart and Amazon.com Inc. and Walmart Inc.-owned Flipkart.
According to JioMart users who got WhatsApp shopping invites with a 90-second tutorial and catalog, delivery is free and there’s no minimum order value. At present daily essentials such as fruits, vegetables, cereal, toothpaste, and cooking staples like paneer cottage cheese and chickpea flour can be ordered through WhatsApp. Customers can fill their shopping baskets within the app and pay either via JioMart or in cash when receiving their orders.
Huge growth potential in Online Retail
According to the Boston Consulting Group, food and groceries are estimated to account for over half of the nation’s retail spending, which is projected to reach as high as $1.3 trillion by 2025.
Groceries still remain a small but rapidly growing segment of online retail. Besides Amazon and Walmart, many domestic startups such as SoftBank Group Corp.-backed Grofers, Google-supported Dunzo, Naspers-funded Swiggy, the Tata conglomerate-backed Bigbasket, and newer entrants like Zepto are trying to get a piece of the grocery delivery arena with promises of discounts and instant deliveries.
The service taps into the popularity of WhatsApp as it has about 530 million users in the country Meta’s biggest overseas base. Kirana Stores which are available at each hook and nook of the country would also be easily adapted to new ways as most of the operators are already on WhatsApp. Notably, Jio, Amazon, and Flipkart are each competing to help these Kirana Stores, with store management tech, credit and tax filing services, and supply replenishment, with an aim to harness them for neighborhood deliveries.