JioMart To Be Integrated With Whatsapp To Allow 40 Cr Users Shop Within Whatsapp: How Will It Work?
JioMart Embed In WhatsApp
With this implementation, over 400 million users of India’s most popular messaging service could order products without having to leave the app.
Further, this integration will be allowing Billionaire Mukesh Ambani’s JioMart to catapult its reach across India.
According to the market analysts, this would pose a serious challenge to Flipkart and Amazon’s domination in India’s fast-growing online retail market.
It seems that JioMart is trying to wrest a bigger share of India’s retail market, which is estimated to reach $1.3 trillion by 2025 and Reliance has already acquired India’s biggest offline retailer position.
How Does This Affect?
According to the founder and partner, Convergence Catalyst, a research firm, Jayanth Kolla “It is essentially marrying strengths for both companies. The JioMart integration is essentially adding a retail layer for WhatsApp chats. With payments now available on WhatsApp, it makes all the more sense. Now your chats, retail and payments will all be integrated within the same interface,”.
A WhatsApp spokesperson said, “Through our investment with Jio, we’re going to bring millions of small businesses and the customers they serve into the digital economy. This will make it easier for businesses to connect with customers and close sales,”.
In the same regard, Reliance Retail has already started onboarding local Kirana stores on its platform.
How Would It Work?
According to this new approach, when a customer orders using the JioMart app, the app maps the user to a nearby Kirana store.
When it comes to delivery, it is either done by the Kirana shop or by RIL’s logistics arm Grab, which was acquired in 2019 for $14 million.
In return, the Kirana store gets a commission on the sales.
With this integration, Reliance not only helps kiranas procure items but also offers the kiranas financing, inventory management and tax return filing services, among others through its point of sale (PoS) machine.
Earlier in May, JioMart was launched across 200 cities and towns, almost a month after Reliance Retail signed a pact with WhatsApp to boost the reach of the online shopping website.
Prior to that, Facebook Inc. bought a 9.9% stake in Reliance Industries’ digital unit Jio Platforms for $5.7 billion in April.