Gone has the time when individuals bought smartphone as a symbol of societal elevation. It has been found out that the Indian millennial today would rather prefer a low budget phone with great specs and qualities, over a smartphone which is expensive and lacks essential specifications.
This being said, the Taiwanese smartphone maker Xiaomi climbs up and has secured the 1st place in terms of smartphone purchase in the Indian market, topping Samsung. In fact, we have covered innumerable survey reports and studies, which demonstrate that the Chinese smartphone vendor shows no backing down.
Xiaomi smartphones preferred a lot by the Indians is old news now. The cherry on the top here is that the Chinese handset and TV maker Xiaomi becomes the number one smart TV brand in India, as per the International Data Corporation (IDC) report.
Xiaomi Smart TV Leads Market for 6 Straight Quarters!
Xiaomi never fails to surprise us with its exemplar competency and quality of technical accessories it produces. What we learnt is, it never fails to surprise itself too.
As per IDC’s latest report on Worldwide Quarterly Smart Home Device Tracker, Q3 2019, Xiaomi’s MiTV has maintained market leadership for six consecutive quarters. It continues to be in lead in the India smart TV market, with a market share of 33% in Q3 2019.
Xiaomi is followed by Samsung with a 14% market share and LG stands at third place with 13% market share. These three brands are followed by Sony, with a 10% market share and TCL with 9%.
Xiaomi’s Increased TV Sales
The report further puts light on the fact that Xiaomi has recorded a quarter-on-quarter (QoQ) growth of 46% and year-on-year (YoY) growth of 69% in the third quarter.
Raghu Reddy, Head Online Sales, Xiaomi India says that their TVs have always upheld the core philosophy of providing a content-first and consistent experience with a focus on India. It provides over 7 lakh hours of content in more than 16 languages, with above 18 content partners and live news.
As per Xiaomi, MiTVs are available across 70+ Mi Homes, 20+ Mi Studios, 2,500+ Mi Stores and several Mi Preferred Partner outlets. Also, more than 85% of MiTVs sold in India are made in the country with a focus on bringing more component assembly to the country.