Whatsapp’s Product Catalogue Feature Is A Big Boost For Entrepreneurs In India: Find Out The Possibilities!

On Thursday, Facebook-owned Messaging app WhatsApp had launched the new feature named  ‘Catalogs’ for WhatsApp Business app.

What Can Be Done By Using This Feature?

This feature will help enterprises to showcase the photographs of various products by which consumers can browse through.

Earlier Product Catalogs feature on WhatsApp was meant for small businesses to be able to showcase their products in a single place.

But now the company has released the feature in its WhatsApp Business app on both Android and iOS in several countries.

Where Will It Launch?

They will be launching this feature in countries like Brazil, Germany, India, Indonesia, Mexico, the UK and the US.

According to the company, the feature is intended to make it easier to learn about the products and services businesses offer, the company said in a statement.

Who Will Get Benefited By This Feature?

The new feature, Catalogs could be used as a mobile storefront for businesses to easily showcase and share their goods.

It will make browsing and discovering very easy for the prospective buyers. 

Earlier for doing this, the businesses had to send product photos one at a time and repeatedly provide information.

But by using this feature, customers can see their full catalog right within WhatsApp. 

This will make business owners, look more professional and will also help in keeping customers engaged in the chat without having to visit a website.

How To Implement It?

For implementing this, for each item in its catalog, a business can add information including price, description and product code. 

According to WhatsApp, it hosts these catalogs to save valuable storage space on the phones of both businesses and customers.

The catalog feature can be accessible to businesses using the WhatsApp Business app on both Android and iPhone in Brazil.

In May this year, the feature had been launched at Facebook‘s annual developers’ meet F8.

What Can Be Expected From This Feature?

By using this feature, the business owners can have their own product store or portfolio right within WhatsApp without sending their customers to an external site.

The ‘Catalogs’ page looks like a regular online storefront with products listed along with details. 

Information like name, description, and price can be added to every individual item. Every item can also have its own image.

For helping the businesses, WhatsApp has released a video guide on how to use the feature so that any business can create their own page.