Paytm For Business Launched; Whatsapp Business Goes Live In India!

Within a few days of the launch of Whatsapp Business App, India’s digital payments leader Paytm has launched its own Business app, Paytm For Business.

The Paytm For Business app will allow merchants and business partners to register on their platform to help them to track payments, maintain a ledger of the payments made and received, and also generate a unique QR code for their own business.

Whereas the WhatsApp Business app aims to make communication among businesses and its customers easy, Paytm For Business will help merchants and business with payments, ledgers and other solutions related to finance.

Paytm For Business – How To Sign Up?

Signing up within the app is simple and Paytm has an option for active Paytm users to log in using their existing account.

Once you log in, you will have to provide your PAN number or Aadhaar Card details, which is mandatory to proceed further with the setup process. The app will then asks for your business details including a GST Number if applicable.

The last step involves providing the relevant bank details to link to the account. Transactions on ‘Paytm For Business‘ come with an initial monthly receiving limit of Rs. 50,000 which can be increased later on request.

Track & Accept Payments

Paytm For Business will allow registered merchants to track all the settlements made to their respective bank accounts. There are options for segregation of statements on a daily, weekly and monthly basis.

Apart from the payments on Paytm, the app will allow transactions via debit card, credit card and UPI. Registered merchants will be allowed to raise any support requests at any time, in addition, to access to a dedicated helpdesk for any kind of queries.

QR Codes & Other Features

Paytm For Business will be available in 10 regional languages, and new merchants can sign up for a Paytm QR code to start accepting digital payments. Merchants can manage their payments and reconciliations on a daily basis.

The QR can be printed and put to use at shops to accept unlimited payments directly into their bank accounts at zero transaction charges.

The app will also integrate with Paytm Inbox, which the company launched back in November. It is a social messaging platform just like Whatsapp and Hike.

Currently, Paytm has close to 6 million merchants on their platform. By the end of this calendar year, the company is expecting to have close to 10 million active merchants.

95% of the merchant base on Paytm comprises of offline merchants. The company has recently announced audacious plans to invest Rs. 500 crore to expand their offline reach while eyeing a six-fold growth in payments.

With ‘Paytm for Business’, the company is now aiming to offer merchants a go-to destination for all their payments, finance and other business-related information.

WhatsApp Business App Now Live in India

Within a few days of its global rollout, the WhatsApp Business app has now been made available in India. The app will offer simple tools for SMEs to help them communicate with their customers in a more streamlined way.

Companies like BookMyShow, Netflix and MakeMyTrip had already tied up with the Facebook-owned company for a beta run before the public release.

Paytm For Business vs. Whatsapp Business

Paytm will concentrate on banking and seamless payments along with reconciliation tools. WhatsApp will focus on smart messaging tools which will provide fast answers to frequently asked questions, business queries and other information.

WhatsApp Business will also help SMEs with messaging statistics and analytics. Paytm has a similar messaging tool called Paytm Inbox, which is integrated into the Business app.

WhatsApp is also ready to launch their in-app payments feature for Indian users, supported by UPI, in the first quarter of this year. WhatsApp had  200 million active users in India last year.

At the launch of the Paytm Payments Bank, Paytm said, it had close to 28 crores (280 million) registered users on their platform, of which 18 crores were wallet users with around 250 crore annual transactions.