The fast-growing communication Nimbuzz has announced that its user base has crossed the 100 million mark worldwide. The application’s growth has been concentrated in burgeoning mobile markets spanning much of Asia, according to a media release sent out by the company.
Nimbuzz’s growth in statistics is highlighted in the infographic below.
The developer friendly mobile app has its application programming interface (API) available for iOS, Android, Symbian, Blackberry and J2ME platforms, facilitating its widespread reach and expansion.
Nimbuzz users can choose between several competing instant messaging platforms including Windows Live Messenger, Yahoo!, Google Talk, Twitter and Facebook to chat with their friends. Along with instant messaging, the same tool can be used to make VoIP calls using both voice and video and share files for free.
Interestingly, Nokia tops the list of the most popular devices used by Nimbuzz users, despite the fact that Nokia is battling the onslaught of Apple and Google’s Android in the smartphone arena.
The Android and Apple platforms rank second and third in terms of the number of users, respectively. This is a clear signal for Nimbuzz and other players to maintain a serious outlook towards Nokia’s non-smartphones, which continue to be very popular in rapidly growing markets like India.
The main thrust of Nimbuzz’s marketing strategy is that its facilities work on “any mobile device”, clearly a tactic to reach every nook and corner of the cellular user base. While developers are increasingly turning their attention towards the Android and Apple gold rush, Nimbuzz’s mass reach is crucial to holding out against giants like Windows Live and Skype.
Its worldwide offices employ more than 200 people, and its business is backed by a decent $25 million emerging from two rounds of VC and strategic funding from investors that include Mangrove Capital Partners and Naspers. Their main source of revenue is advertising, followed by its developer program and its own virtual currency that lets users purchase apps within the service.