iPhone 13 With A15 Chip Starts Manufacturing In India! Will Make In India iPhone 13 Will Be Cheaper?
Apple has commenced the assembly of the iPhone 13 in India.
The latest iPhone is being manufactured in India by Apple’s manufacturing partner Foxconn at its plant in southern Tamil Nadu.
Benefits Of Making In India
Foxconn also makes the iPhone 12 and iPhone 11 in India.
Apple could save on import duties through local assembly while also gaining tighter control over supplies.
This will help expedite the market availability of the iPhone in the world’s fastest growing smartphone market.
Local manufacturing is facilitated by the government’s production-linked incentive (PLI) scheme that has promoted domestic manufacturing (and assembly) of smartphones in the country.
Apple also stands to gain since it can now move more and more manufacturing outside of China, reducing its dependence.
Renewed Efforts To Make A Splash In India
Apple is making its biggest India push with CEO Tim Cook acknowledging India as a key market for the company’s growth.
Despite its popularity, it hasn’t quite been able to crack the 1.3 billion-strong India market but it is a work in progress.
It sold 2.3 million units in Q4 2021, 34% higher than a year earlier.
Its India strategy includes opening an India online store, streamlining discounts, and plans to open company-owned retail outlets in multiple cities in the next few quarters.
The question on the minds of Apple fans must be whether local assembly means a reduced price tag for Indians, to which the answer is no.
No Price Drop
Apple does not fine-tune the pricing strategy for a local market even if it produces the phone there.
This is due to Apple’s global pricing strategy that it does not tamper with.
On top of that, Apple will not locally source components, further reducing chances of the India price being lower than elsewhere.
However, local production will ensure that there is no supply shortage of the latest iPhones in the country despite the ongoing semiconductor chip shortage globally.