A big development is coming up for billions of Whatsapp users, all across the world.
In a big ecommerce and business push, Whatsapp users can now search for nearby businesses, right on the app.
And this can trigger a new revolution in this space.
More details here..
Whatsapp Users Can Search For Nearby Businesses
As per latest leaks and news coming in from WABetaInfo, it has been revealed that the Meta-owned (formerly Facebook) social media platform is enabling their users to search for nearby businesses, right on the app.
A new feature called WhatsApp business directory is being worked upon, wherein the users can search for local businesses, that are operating nearby, and offer them their contact details for more action.
With this new feature, Whatsapp users can now find nearby groceries, clothes stores, restaurants and more, and get their details instantly on the Whatsapp app, without leaving the platform.
It’s not clear whether the users can order products and services as well from the nearby businesses or not, but in future, we can expect that as well.
This feature to search local businesses has been made live at Sao Paulo, Brazil as of now, and is expected to be rolled out to other regions as well.
WABetaInfo said, “When you search for something within WhatsApp, there will be a new section called “Businesses Nearby”: when you select the category, the results of business accounts will be filtered based on your choice,”
How Will it Work?
The information about the nearby local businesses will be shared by Whatsapp, based on the users’ preferences and details, past searches and their chat history.
Under the WhatsApp beta for iOS 2.21.170.12 update, a new, redesigned page for business info has already been updated, and it seems that the information about local nearby businesses will be based on this format only (iOS contact cards inspired design).
We will keep you updated, as more details come in.
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