Whatsapp has introduced some revolutionary new updates for the app – the app has now introduced in-app purchases and cloud hosting services.
The owner of the popular social networking app, Facebook Inc has confirmed the two new updates.
Read on to find out more about these two updates right here!
Facebook Inc To Generate Income Through In-App Purchases And Hosting Services
Facebook Inc is planning to generate more income by providing in-app purchases and hosting services in Whatsapp. Through this new update, Whatsapp will be enabling businesses to sell their products online on the app through Facebook Shops. Facebook Shops was an online store launched in May; it offers a unified shopping experience through Facebook’s apps.
Facebook will also be set foot into the cloud computing sector and will enable the firms who will use the app for its customer service messaging tools to save their messages on Facebook servers.
It was confirmed by WhatsApp’s chief operating officer, Matt Idema, that the shopping platform will be available this year, whereas, the message hosting app would be rolled out into 2021.
Facebook Hosting Services To Charge Customers To Use Whatsapp For Business Failure
The hosting service will be called Facebook Hosting Services, which will finally be charging the customers to use the Whatsapp for Business feature.
He had confirmed that the hosting service will be offered for free in order to attract new paying customers to its enterprise tools. These cost about 0.5 cents to 9 cents per message delivered.
As per reports, the app has a small customer base of tens of thousands of businesses, whereas tens of millions use the limited free tools that were made for small businesses. Idema has said that more than 175 million people talk with businesses every day on Whatsapp.
He said, “The revenue is small today, by comparison to Facebook at large, but we think the opportunity is pretty big.” Idema has said that the chats with any business through the new hosting service will not be protected by end-to-end encryption.
However, he has assured that Facebook will not be using the data on its servers for other business purposes.
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