After multiple backlashes across the world, Huawei has emerged as the number one smartphone seller in the world. In India, OnePlus leads the table in the premium segment as the number one smartphone seller among flagships. Huawei has the highest number of global device shipments during the last quarter.
Huawei dethroned South Korean technology major Samsung to take the number one spot.
On the other hand, OnePlus has taken the top spot in the premium smartphone segment in India. OnePlus is followed by Samsung in the second spot with Apple closing down at the third. OnePlus 8 is currently the top-selling phone in the country in the premium category.
Huawei’s The World’s Top Smartphone Seller: Who Stands Where?
Huawei has been able to ship a total of 54.8 million smartphones in the last quarter, a little more than Samsung’s 54.2 million. Once second in the race, Apple now is at the third position after shipping 37.5 million devices during the quarter.
India’s number one smartphone seller Xiaomi stands at four after shipping 26.5 million devices.
In India, Vivo V19 is the second highest selling smartphone between April and June, while Samsung Galaxy A71 ranked third in terms of shipment market share.
How Did Huawei Became The World’s Top Smartphone Seller?
In spite of multiple backlashes and bans across the world, Huawei has been able to ship the most number of smartphones in the world to become the number one smartphone seller. The controversial Chinese company currently holds one-fifth of the global smartphone market. But how?
It’s mainly because of the current situation.
The pandemic helped Huawei to attain the leadership spot. COVID-19 affected major economies across the world. But while countries are still recovering, China was among the first to recover from the unique situation.
China is Huawei’s largest market.
Smartphone shipments saw a sharp decline in all the major smartphone markets, but the rate of decline was comparatively lower in China.
Smartphone shipments in China saw a 17 percent decline year-on-year during the quarter, but the rest of the world experienced a 28 percent decline on the year. Huawei sales continued to prevail in China.
Huawei currently holds 47 percent of the Chinese smartphone market which contributes to 71 percent to Huawei’s global shipments.
OnePlus Leads The Premium Category: Apple Losing Out?
OnePlus has taken top spot in the premium smartphone segment in India. OnePlus is followed by Samsung in the second spot with Apple closing down at the third. OnePlus 8 is currently the top-selling phone in the country in the premium category. The company will keep doing good with the new Nord taking the centrestage now.
OnePlus leads the Indian premium smartphone market with 29 percent share.
Samsung has been catching up with new flagship releases, while Apple is following up with the new entry-premium iPhone SE 2020.
OnePlus 8 being the most sold phone in India in the premium category in the last quarter, has been able to take up a total market share of 19 percent. So one in every five flagships sold in the last quarter in India was OnePlus 8.
iPhone SE 2020 held the fourth spot and iPhone 11 the fifth spot with 10 percent and 7 percent market share respectively. OnePlus sales also saw a jump after a price cut on the older OnePlus models as OnePlus 7T, OnePlus 7T Pro and OnePlus 7 Pro. The premium category includes phones which are priced over Rs 30,000 in the country.
India Smartphone Market: How Pandemic Changed Things?
In the last quarter, India’s number one smartphone brand Xiaomi has been able to hold its position strategically as the top smartphone seller in India with a whopping 29 percent market share. The pandemic didn’t cause any damage to Xiaomi’s market share in India.
Last year in the same quarter the company held a 28 percent share.
Smartphone shipments in India declined by 51 percent YoY to just over 18 million units during the quarter due to pandemic.
COVID-19 spread resulted in zero shipments during the month of April.
In June, the shipments saw a slight decline of 0.3% year-on-year. Smartphone brands have started to push more devices via online channels due as the virus continue to spread with more human contact. Samsung is next with the second-highest smartphone market share in India.