Flipkart Sinking Their Teeth Into Electronics Market; Partners With Nokia, Motorola For TVs, Appliances

In 2017, Flipkart launched its brainchild MarQ, the company’s private label for electronic appliances, which was also the fifth such sub-brand by Flipkart.

To this day, MarQ has covered a significant segment of the electronic products, such as TVs,  washing machines, air conditioners, microwave ovens, and to this day, competes with Amazon’s private label, Amazon Basics.

MarQ, in an attempt to reach the zenith at which Amazon Basics stands, has come up with a new strategy.

What is this new strategy that the online e-commerce giant of India has devised? Read on to know all the details!

Flipkart To Collaborate With Three Big Brands

Walmart-owned Flipkart has crafted out a strategy to work together with some select brands that already have played the field in the electronics segment.

The report says, “Flipkart is wooing international original equipment manufacturers (OEMs) to create new product models in high-selling categories like electronics for sale on its platform.”

Flipkart has been discussing business with three different companies across a span of the last six to eight months.

Flipkart’s plans to collaborate with Nokia and Motorola are at a much advanced stage now, and there is news that Flipkart will manufacture TV models for the said brands. Also, Flipkart is planning to team up with Sansui and launch smaller home appliances, such as grinders, juicers, etc. too.

As per reports, the online e-commerce behemoth has decided to put to use all the manufacturers under its umbrella. These manufacturers are the ones who work for Flipkart’s home brands, MarQ and SmartBuy.

In this collaboration, Sansui, Nokia, and Motorola will work on the development of the products with Flipkart. However, the manufacturing, stocking, selling and even the after-sale service of the appliances will be looked after by Flipkart itself.

Is This Walmart’s Big Move?

It is evident that this is a huge endeavor by the Bengaluru based Flipkart to be at or even above par Amazon Basics. But is that the only reason?

It was in 2018 when Walmart beat Amazon in a bidding war and bought shares worth US$15 billion. Successfully beating Amazon, US-based Walmart captivated majority stakes in Flipkart, and soon enough, Flipkart became Walmart-owned Flipkart.

There are speculations that this might be Walmart’s shot at entering the segment of electronics in India. Walmart set foot in India and began its business within the retail sector, and was called Bharti Walmart initially.

Are Walmart’s plans to expand its own business in India? Do let us know your opinions in the comments section!

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