Redmi Note 5 Pro & Mi TV 4 Prices Hiked; Xiaomi Launches Mi TV 4A Youth!
The ongoing depreciation of the Indian Rupee (INR) has forced the Chinese company to hike the prices of its products in India.
The much-sought budget company Xiaomi has some bad news for its fans. Due to the increase in the import duty earlier, the Chinese smartphone maker has now been forced to hike the prices of its newly launched Redmi Note 5 Pro and Mi TV 4. The dual camera phone and the budget-friendly 4K smart TV will now be available at an increased price.
The Redmi Note 5 Pro will be available at a starting price of Rs 14,999 for the base variant and Mi TV 4 will be available for purchase at an increased price of Rs 44,000. The PCBA import taxes were increased in the recent budget. While Xiaomi had initially said that it would not be increasing any smartphone prices in India, they have now raised the price of the Redmi Note 5 Pro.
Why Has Xiaomi Increased The Prices?
The ongoing depreciation of the Indian Rupee (INR) has forced the Chinese company to hike the prices of its products in India. The PCBA import tax saw a 5 percent increase in the recent budget, but soon Xiaomi India came out and declared that it has no plans to increase the prices even if the profit margin sees a decline.
Xiaomi is always known to sell its products at production costs or a little above the break-even pricing model. Recently Xiaomi also limited its profit at 5 percent and said that it will return the excess profit to the users.
Redmi Note 5 Pro & Mi TV 4 Prices Hiked
The 4GB RAM + 64GB storage model of Redmi Note 5 Pro will now sell at an increased price of Rs 14,999 at all the existing sales points (Mi Preferred Partners), official Xiaomi website, Xiaomi retail stores (Mi Homes), Flipkart and other partner suppliers. The prices have been hiked to continue a smooth supply of the Redmi Note 5 Pro and Mi TV 4.
While the 4GB base model of the Redmi Note 5 Pro will now be available at Rs 14,999, the higher variant with 6GB RAM will stay at the same price of Rs 16,999. The 55-inch 4K Mi TV 4 will come with an increase of Rs 5,000 and will now retail at Rs 44,999. The new prices are applicable from May 1.
Will The Price Hike Affect Xiaomi’s Business?
The new price hike will definitely affect Xiaomi’s business in India. The competition for the number one smartphone brand in the country has been immense in the last few months.
Asus has recently launched its Zenfone Max Pro M1 which runs stock Android, Snapdragon 636, boasts a dual camera, packs a 5000 mAh battery and comes at a starting price of just Rs 10,999. The Zenfone Max Pro is a direct threat to Redmi Note 5 Pro, and the new price hike will worsen the situation further for Xiaomi.
Coming to the TV segment, the launch of Mi TV 4 saw some lower-priced smart TV launches from VU, Kodak, TCL and many more. The new price hike of Rs 5,000 for the Mi TV 4 will also affect its sales due to the availability of alternate cheaper smart 4K TVs from other players.
Xiaomi Launches Mi TV 4A Youth Smart TV
Xiaomi also launched a new Youth Version of its Mi TV 4A in its home market which was released in a 43-inch version. Xiaomi started working on a Youth model after the 43-inch and32-inch versions of Mi TV 4A were launched in India.
The Mi Smart TV is already available in 43, 49, 55, and 65-inch models. The Mi TV 4A Youth will sell at a price CNY 1,699 (around Rs 17,850).
Coming to the specifications, The Mi TV 4A Youth Edition will sport a Full HD display with a screen resolution of 1920 × 1080 pixels and a refresh rate of 60Hz. It has a viewing angle of 178 degrees and gets powered by a quad-core Amlogic Cortex A53 chipset clocking at 1.5GHz coupled with Mali 450 GPU, 1GB of RAM and 8GB of internal storage.