Aircel Launches Free Basic Internet For All Which Is Actually Net Neutral, Free & Fair; Facebook: Take Notice


Free Basic Internet

If we closely observe Facebook’s advertisements related with (now Free Basics), we will observe a common theme: empowerment of rural communities via Internet. But the problem with Free Basics is that, it only allows access to few websites, which are under control of Facebook.

This makes it anti-net neutral, discriminatory, and biased.

Aircel has just launched a plan called Free Basic Internet (FBI), which can be an excellent alternative to Free Basics by Facebook, as it is net neutral, free from any discrimination and empowers all with free Internet.

Free Basic Internet (FBI) Can Change Everything

Under FBI, Aircel is providing low-speed Internet access for all, without charging anything. The speed of such access is capped at 64 KBPS, and the user can access the whole web without any discrimination. This offer has been launched only in Tamil Nadu and Chennai circles, with plans to launch it pan-India very soon (its because Tamil Nadu has largest customer base of Aircel)

As of now, only new, pre-paid customers are eligible for this plan, which has a FUP of 500 MB/month. As per Aircel, this new, revolutionary plan has been targeted to provide a basic access of Internet for all, thereby implementing a true ‘Digital India’ vision.

The new, pre-paid customer will need to buy a new SIM by paying Rs 144, and after 90 days of free usage, all he needs to do is recharge his pre-paid account with atleast Rs 150, per month. This recharge would be used for talk-time/SMS, as Internet access (with 64 KBPS speed) is free for lifetime.

This plan will work for both 2G and 3G coverage, and video streaming, online gaming and video calling are not possible, due to low bandwidth.

Makes perfect sense, considering that this plan is mainly for those users, who are yet to experience the magic of Internet, and can be effectively used for WhatsApp, Facebook, various job portals, agriculture based updates, forums, search engines and the entire web, without any discrimination for any particular website.

At an event in Delhi, Sunil Kuttan, Vice President of Marketing at Aircel, shared that their company will no doubt incur losses with this plan. However, for empowerment of the society, and for offering free, fair and neutral Internet, this is an excellent way to start. He also shared that they are expecting an abuse of this free service by 2-3% of users, but overall, it can be a game changer.

Besides Free Basic Internet for all, Aircel has also launched India’s first Cash on Delivery based recharge coupons, which is only available on Snapdeal; an exclusive partnership with NexgTV, for providing live TV stream, video and movies for a fixed yearly subscription charge of Rs 749 (Rs 2/day), and an exclusive partnership with mobile insurance providers for speedy insurance.

Regarding the Free Basic Internet, it would be really interesting to observe how their users respond to it; and whether this can be an alternative to Facebook’s discriminatory (Free Basics) scheme.

Do you think that Free Basic Internet has the power to revolutionize Internet usage across rural areas of India?

Or is it just another marketing gimmick to attract more users into their platform? Should Facebook attempt such similar plan for empowering users with Internet?

Do share your thoughts by commenting right here!


Facebook has taken notice of our opinion, and contacted us to include their viewpoint on this matter. Here is what they said:

“Free Basics is open to all developers and service providers who are interested in building low bandwidth services for new internet users. In countries where Free Basics has launched, people can now search for and use more compatible services that have been submitted by developers through the Free Basics Platform. More than 60 new services are available across all the countries where Free Basic Services is available, with at least 15 new services added in each country. We have hundreds of services available globally across the countries where Free Basics is live.”

Having said that, both the free services and app ecosystem is controlled by Facebook, and its their decision to ‘allow’ a website or app to appear for a user; a discriminatory practice which we strongly oppose to. Via Aircel’s latest plan, we intend to showcase that widespread Internet access for all is possible, even without discriminating it’s usage. 

[image: Covai Post]

  1. Bachcha Hoon says

    I think free internet speed will be 64 BPS not KBPS !
    They are not able to maintain their premium paid 3G service @ 100 to 200 KBPS consistently … hah ha ! what a gimmick .. Best Joke of the Year !!! Making us fool to attract new customers >>

  2. Piyush says

    FBI is a nice idea by to continue this service, we have to recharge Rs 150 every month n after it if there will be service error or we mistakenly open a site which is not supported by FBI then maybe it can charge to our main balance … And we can’t even say something as per our data plan must be active to use FBI services…

  3. balu says

    Aircel FBI internet is not support from download. Music,apps not download for FBI INTERNET

  4. Pradeepkumar Ghosh says

    When shall Aircel start the service in Maharastra. Free service gets 64 kps and PAID service gets 2 to 3 kbps speed. Good deal. Moral Standing.

  5. Santhan says

    I am already activate my monthly internet pack.nw if im activate this FBI plan then i loss my previous plan ??

  6. Navneet Shrivastava says

    Excellent job Aircel!
    Waiting for FBI to be launched in northern India.

  7. DigitalGalaxy says

    Fantastic! Congratulations Airce! You have the moral standing to do what one of the largest companies on Earth will not do. Which is treat the Internet, the ENTIRE, open, free Internet, as a right, not a privilage.
    64 kb is very slow but it is a start. It makes more sense to have slow access to anywhere on the Internet provided as a basic right, than fast access to corporate controlled Internet.

    Facebook! Prove that you have the moral standing of AirCel! You know that Internet access is a right! Not just Facebook access! Upgrade your service to be in line with theirs!

    A victory for the users! Congratulate yourselves, AirCel and India! You are entering the future!

  8. Sreekanth Yelicherla says

    I earlier also commented on this website. Your authors are terribly bad at internet basics. It should be 64 Kbps not KBps!

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