Fifa world cup just 2 days away.. So what’s new for the TV viewers this year? – Its 3D !
For the first time in the history of the FIFA World Cup, the action on the field at this year’s tournament will be broadcast using the next-generation 3D technology. FIFA on 3 Dec 2009 had announced that it had signed a media rights agreement with Sony.
As many as 25 matches will be shown in 3D with Sony’s 3D professional cameras, which will provide coverage of the action that is with an unprecedented depth, vividness and excitement to people around the world.
Sir Howard Stringer, Chairman, CEO and President of Sony Corporation said,
“3D viewers around the world will feel as though they are inside the stadiums in South Africa, watching the games in person,”
ESPN, the leading provider of satellite TV sports entertainment will unveil the first 3-D network of the industry. ESPN3D will start airing on 11th June, the first match of the World Cup, featuring South Africa V/S Mexico.
British broadcasting company Sky has already beaten ESPN with broadcasting 3D in April. French Open Tennis was already shown in 3D in many countries across Europe.
For Indian Viewers though there is still no 3D broadcasting yet. But we might be able to see it in the theaters.
UFO Moviez, the company that brought the closing four matches of the Indian Premier League 3 earlier this year in 3D to cinema screens, has announced that it will 3D-enable around 1,000 multiplex screens from among the 1,989 theatre screens that it has digitized already, in the next year and a half.
It will also additionally digitize 1,000 theatre screens. Lets hope they will be able to show us the FIFA World cup in 3D this year.
So 3D or not.. Gear up for this mega event starting in 2 days !