[Updated: March 2015]
Indian Readership Survey has once again come out with their yearly report and things are still looking good for physical newspapers and magazines in India. According to the 2015 report, Trak.in – Indian Business of Technology, Mobile & Startups
[Updated: September 2014]
Did you know that Times of India is the only English daily newspaper among the top 10 dailies circulated in India. Yes, that is absolutely right. Accordin to latest readership survey numbers by Media Research Users Council (MRUC) for 2013, Dainik Jagran is the leading newspaper in India with a circulation of 15.5 million households. Hindustan comes in at second with a 14.2 million followed by Dainik Bhaskar at 12.8 million.
Compared to that Times of India, the only english daily in top 10, has circulation of 7 million. Among the top 10, 5 are in Hindi language, 2 in Malayalam, 1 each in Tamil, English and Marathi.
Check the latest standing along with their readership numbers.
|Publication||Circulation (in 000s)|
Dainik Jagran Hindi
|Dainik Bhaskar Hindi||12,857|
|Malayala Manorama Malayalam||8,565|
|Rajasthan Patrika Hindi||7,665|
|The Times Of India English||7,254|
|Amar Ujala Hindi||7,071|
Please keep in mind that the numbers given above are circulation numbers and no readership numbers. They are 2 different parameter. A single newspaper is read by multiple people, hence the readership is much higher than circulation.
For example, the number given below is of readership, which is obviously higher than circulation
Earlier, written in 2010
Did you know that Local language Newspapers are the most widely circulated and read newspapers in India. English dailies do not fare well when it comes to readership.
The highest ranked English daily was Times of India (and I always was under the impression that TOI was one of the most widely read news papers in the country)
The figures were released recently by Indian Readership Survey conducted by the Media Research Users Council (MRUC).
Here is the run-down on the numbers:
Top 15 Newspapers in India
|Sr. No||Newspaper Name||Readership numbers|
|8||Ananda Bazar Patrika||15,318,000|
|11||The Times of India||13,447,000|
Here is an interesting take on these numbers: If you count all these numbers they come close to 230 million (in top 15) readership. Putting together all others (I count approx. 20 million), we land up with a very rough readership of 250 million. Now remember, readership is not same as circulation, which may be quite low.
So we have around 25% penetration of newspaper considering a population of 1 billion.
What say guys? Am I close?