Anheuser-Busch, worlds largest brewer and makers of Budweiser, one of the most popular brand of Beer in US has announced that Indians will taste the Indian Brewed Budweiser starting this Friday.
Like innumerable other multinationals knocking on the doors of booming Indian middle class consumer, Budweiser too has joined the bandwagon. Even though, India is one of the largest consumers of hard liquors in the world, it is one of the lowest in terms of beer guzzling.
India’s beer industry posted 20 percent annual growth for the past two years, up from 10 percent per year over the past decade. The growth has been fueled by huge population of young people. Roughly 60 percent of the nation’s 1.2 billion are people under the age of 30.
Comparatvely to western countries, Budweiser sees that it has less competition that what it is in Western countries. In US and UK, they have atleast 10 to 15 major players in Beer Market. However, in India the only tough competition is the Dynamic Vijay Mallya’s UB group. With UB recently announcing its $1.5 billion takeover of European Scotch maker, and its Kingfisher brand of beer holding 45% of market share in India, Bud has got one very strong contender along with London-based SABMiller with some 35 percent.
I am not a big fan of Budweiser now, however, in early days there was only one American beer I knew and that was Budweiser !
Please drink responsibly !