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Tata Docomo FB Page

It was interesting to read in a recent ET report that auto giants like Maruti Suzuki, Hyundai and Tata Motors India are planning to make refreshed efforts in 2012 to tap their existing and potential customer base through Twitter, Facebook and other social media platforms. As per the report ‘E-Marketing Outlook in India for 2012′ [...]

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Top 5 social learning trends in India in 2012!

by Kaushambi
social learning[2]-001

Social media learning, which is a significant component of the e-learning industry, is gradually being adopted in the Indian academia and corporate in a big way. 2012 will only see more inclusion of social media in e-learning systems across India. As Mint reports, about a quarter of business proposals approved by one of the largest [...]

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India beats Indonesia to have 2nd largest userbase on Facebook!

by Arun Prabhudesai
image

India has added close to 11 Million Facebook users in last 6 months and has now beaten Indonesia to have the 2nd largest userbase on Facebook. According to stats revealed by Social Bakers, a social analytics company, India now has 43.5 million users on Facebook as compared to 43.1 million of Indonesia. Roughly, that stands [...]

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Social media trends of India in 2012!

by Kaushambi
image

Companies are going to aim at targeting more sales and customer engagement conversions, bloggers are going to increase their affiliate marketing opportunities and more movements like IAC are going to give birth to more number of Anna Hazare’s through social media in 2012 in India. In short, 2012 is going to be a big year [...]

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How Indian brands are using Apps…

by Kaushambi
kurkure facebook app

Here are some facts for you…. Smartphone penetration in India is expected to rise from 4 percent in 2009 to 15 percent in 2013. There are over 100 Million Internet subscribers in India, out of which about 60 million users actively use social media. …

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How kids can use social media to boost their performance in school…

by Kaushambi
socail-media-school

The power of social media has still not been harnessed in Indian classrooms as much as it should be. Schools and educational institutions are busy banning Facebook, Twitter and other social media platforms rather than seeing how they can be integrated into the curriculum. Kids on the other hand are caught between using …

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Where is our literature headed with Twitter and Facebook fiction?

by Kaushambi
twitterature

Have you ever heard the terms Twitterature, Twiller or Twiction? Or maybe Facebook fiction? If not, you’re seriously missing out on the trend that has started since 2009 and is slowly gathering steam with more and more curious, excited, indie writers jumping the bandwagon of churning out Twitter and Facebook literature. Although Twiction …

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How to Protect your Company’s reputation on Social Media

by Kaushambi
social media reputation-001

Gone are the days when companies could manage and control their reputation and communication that went to into the public arena. From battling over bad customer service to celebrity bashing, Social Media had become a crucial weapon in the hands of the ‘Aam Janata’ and if not used wisely, can cut corporate skin. …

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10 Popular & Viral Indian videos on YouTube in 2011!

by Kaushambi
youtube videos-001

Although Google came out with an official list of the top 10 most watched videos on YouTube in 2011 in India, here is Trak.in’s very own list of the same. Google’s list for India has a few international videos along with 6 movie videos. We give you a mixed bag of the Top 10 Indian [...]

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Goodbuzz.org extends traditional tipping model to advertising! [Viral Marketing]

by Arun Prabhudesai
Goodbuzz

[Disclaimer: Goodbuzz.org is an advertiser with trak.in] Goodbuzz is a place for advertisers to buy media from people (individuals), but the way it does is quite unique. It uses the traditional tipping model (yeah, those tips that we pay at restaurants) to spread awareness of what ever an advertiser wants to advertise! …

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Social Media Strategies for Airline Industry

by Kaushambi
myskystatus

The travel industry has many opportunities to use social media – from pushing sales to keeping travellers informed about their flights in real time. While some airlines use it as a relationship building platform, other airlines are using it to reward customer loyalty. Increasingly, airlines across the world are using social media, especially Twitter & [...]

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5 Social Media lessons every Business may want to learn!

by Kaushambi
social-media-tags-new

Every other business uses social media these days. So what about it? What makes you different? What do you need to understand about social media that others haven’t? Check out these top 5 lessons that every business must learn about social media and how that can set you apart. …

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Entire Indian Cricket Team joins Google+ [Viru Hangs out!]

by Arun Prabhudesai
Virendra Sehwag

Google+ is taking India very seriously. They have managed to roped in many Bollywood celebrities on their platform. And after Bollywood, what’s famous in India? Its Cricket! According to an announcement made by Google on its blog – entire Indian cricket team has not joined the google plus bandwagon. Not only that – …

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Anatomy of a Facebook Scam & how it spreads like Wildfire!

by Arun Prabhudesai
FB-Scam

I just came across a message post on my Facebook timeline – A typical message which was screaming “Facebook Scam” at me. It had all the unique traits of Scam message. Following is the message I am talking about! Generally, I just ignore these messages and never click on them – however, …

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