Traffic

I have been quite critical about driving and driving conditions in India earlier on this blog. Most of it has been from infrastructure, roads and pollution point of view. Although, these are serious negatives, have you thought about…

Digital marketing is gaining momentum in India. Brands, Ad Agencies and companies are taking digital more seriously than ever before. One of the biggest advantages that Digital Marketing brings to the table is Measurement. We all have heard…

Olacabs, one of the leading aggregators of car rentals and point-to-point cab services, has launched a mobile app that will allow users to book and monitor cabs in real-time on their smart phones. This is a much needed app, especially for…

I guess it is true that you can take an Indian out of India but you can't take his / her love for India. The traffic statistics for leading Indian local news sites does suggest that no matter which part of the world they are, Indians love…

I had to share these stats about trak.in for quite some time now, especially because we feature so many external Mobile usage related reports showing popular mobile devices and their OSes - however, one thing I have found with those reports…

It is always good to visualize the rise of internet and the pillars of internet such as social media, e-commerce etc. A lot of market research and database companies come up with quarterly or annual state of the internet reports providing a…

Petrol price hikes have been a nightmare for all of us. Combined with inflation, it is becoming hard for an average Indian to survive. So it is high time that we adopt measures to use less fuel, so that the impact of price rise is…

Deals & Coupons sites have been creating buzz over past 12 to 18 months – Thanks to Groupon’s (rumoured) Billion Dollar valuation, there has been a sudden surge in deals, discounts & group buying sites across the web. In last 2…

Indian Ecommerce space has been growing consistently over past few years, and is expected to grow even fiercely in coming years. However, it is dominated by one sector – Online Travel Booking. Infact, OTA command more than 80% of all the…

Google India today announced on its twitter stream that it will be kicking-off the much awaited Google street view imagery collection using Google branded cars and Google Trikes. It will be interesting to watch how Google goes about this…

The answer is – NO. There can never be another Yahoo or AOL or Rediff. Its just not conceivable for anyone to start from scratch and build traffic that these portals have acquired over the years. A good friend recently estimated upwards…

I am sure most car owners have faced this one time or the other – waiting in queue of very slow moving cars at a toll booth. I drive quite frequently from Pune to Mumbai and back – and one of the things that I seriously hate is seeing long…

Toyota Prius uses the energy produced from braking and tries to replenish it for running the car. It also uses the kinetic energy produced from the spinning of wheels on a downhill to replenish some of the energy required to run the car.…

Now, I feel this is a serious threat to user's privacy. Even though the Yahoo! officials have assured that they follow strict privacy policy, a normal user will be quite uncomfortable knowing that everything he/ she does is tracked and…

I am not sure if it is entirely possible, given the unorganized and inconsistent naming standards of the Indian roads. Infact, forget the naming standards, most of the roads don't even have names. There are always multiple combinations…

This weekend was quite good for Trak.in, it got featured in Times of India. If you are one of the readers in Delhi, India, you must have already seen the special report on Blogging in India appeared in Times of India Delhi Edition. Trak.in…

India centric localized search engines market is saturating fast, real fast. In last year alone there must have been more than 10-15 Indian local search engines launched. Some smaller and some bigger. Some with huge funding and some with…

ComScore, a leader in providing consumer insight behavior reports and research has for the first time come out with a comprehensive review of Internet behavior covering 10 countries in the Asia-Pacific region. The ComScore report revealed…