marketing

Definition of Prediction: An event or action predicted, a forecast of future events Definition of Anti-Prediction: A predicted event which doesn’t happen the way it was predicted. 2016 would be a remembered as a special year,…

For corporate firms and large brands with marketing budgets worth millions, shelling a few thousands of dollars for their monthly marketing is no great deal. However for small scale businesses, every penny counts and the budget spent in…

The basic premise that a video generates more buzz than a simple text post is universally acknowledged. Video Marketers are using this syllogism world over to alleviate their brands by rightly syncing social media and online video…

I have been doing Online Marketing for the last 3 years or so, working in organizations and companies providing services or products or just ideas. And more often than not, I have encountered several ‘collisions’ and ‘cold wars’ between…

A recent NASSCOM report stated that India is one of the fastest growing and third largest Startup ecosystem in the world just behind the US and UK. A four-fold increase in the access to capital in the form of Angel Investment, Seed…

Running a start up is not an easy job, we all know it very well and the most crucial part of any business is getting customers for your product. When you are an internet start up, the primary channel of acquiring a customer is digital…

Digital Marketing is composed of two words: Digital & Marketing; and there is only one rule which can optimally define these two terms: “The Only Constant Is Change” If I were to explain digital marketing to a complete newbie,…

If you have a start up in the B2B space, you can’t ignore content marketing. As a B2B start up you are definitely looking for ways to reach your target customers. But as a startup your marketing budget is limited and paid acquisition…

Seeing some smart internet marketers earn huge 4-5 figure incomes in $$$ every month from affiliate marketing networks, more and more people are turning to it as a means of sprucing up their earnings. The huge popularity of these…

Have you heard about Affiliate marketing? If you have and are just starting out being an affiliate in India, this post will give you a complete overview of affiliate marketing landscape in India. But first, let us understand what is…

“Your call is crucial to us.” This is the first line a customer listens when calling into a company. But the irony is that this is heard after listening to automated response for about 2 minutes. The ever growing urge for not missing any…

Gone are the days when the seller was the king and the words “caveat emptor” echoed in the markets. Today the scenario has reversed. With monopoly long dead and the advent of numerable brands, the seller has been dethroned. Selling a…

Content marketing is the buzzword these days. Everyone is building new products and services and everybody expects a lot of promotion and user frenzy as soon as they launch their product. But it is simply not possible. Everyone won’t feel…

'Chai pe Charcha' is the latest campaign by the Bhartiya Janta Party with a target of reaching two crore people. The campaign unfolds at a very crucial time with the Lok Sabha election just a few months away. As part of the campaign,…

Digital Marketing is evolving at a rapid speed; it is changing every second simply because there is no thumb rule to do marketing. Consumer behavior, which is the foundation of Digital Marketing is so unpredictable, that Marketing is no…

I know a friend who recently started a company. He created a financial product for the other startups. No doubt that the product was great and very useful. He kept on asking his friends for the feedback including me and we gave him generous…

Since last few months, there has been intense speculation in the $60 billion Indian carbonated drinks market regarding which brand leads it. Brand Thums up was the boss, which held rank #1 since last 30 years with current 15.3% market…

Even though many customers these days know that product reviews online come with a high risk of being absolutely fake and paid, the impact of good or bad reviews still doesn't cease to be. It doesn’t take a second to be swayed by reading…

Digital marketing is gaining momentum in India. Brands, Ad Agencies and companies are taking digital more seriously than ever before. One of the biggest advantages that Digital Marketing brings to the table is Measurement. We all have heard…

One area of business which always interested me is the lengths to which companies go to ensure patronage of their customers. Quite often, companies are more than willing to shell out millions of dollars to not only woo new…