Amazon, Flipkart Festive Sales: iPhone 12 Most Popular Smartphone, These Products In Demand

Walmart-owned Flipkart and Amazon India have witnessed a strong start to this year’s festive sale, with demand from tier-II and -III cities driving the momentum, as per their statement on Sunday. 

Remarkable Growth Witnessed By Flipkart

E-commerce major, Flipkart on Sunday said early access for its ‘Flipkart Plus’ program (loyalty program) saw a 40 percent growth compared to last year.

Interestingly,  40 percent of customer demand has been from tier-III cities and beyond.

Strong Start For Amazon

According to Flipkart’s rival, the other E-commerce major, Amazon India Vice-President, Manish Tiwary, the platform saw a 60 percent increase in sellers who received their highest-ever single-day sales year-on-year on Amazon.in.

He said, “Amazon Great Indian Festival 2021, our month-long festive celebrations have gotten off to a strong start, with millions of customers buying from small sellers listed on Amazon.in, including local shops, start-ups and brands, artisans, weavers and SMBs.

Further added, “During Prime Early Access on October 2, the number of local shops participating in the event more than doubled compared to last year,”.

According to him, Prime subscription continues to be a customer favorite across India, with two out of three new Prime sign-ups coming from tier-II and -III cities and customers shopping in eight Indian languages.

He said, “We also saw a 60 percent increase in sellers who received their highest-ever single-day sales year-on-year on Amazon.in; the number of sellers receiving an order from tier II/III cities jumped by 21 percent, and 16 percent more sellers received orders over last year,” he said.

Intense Competition Between E-commerce Platforms

It seems that competition between the two giants is expected to be intense, similar to previous years. 

Similarly,  both the platforms offered early access to Plus (Flipkart) and Prime (Amazon) customers.

But there is a difference that Flipkart’s The Big Billion Days (TBBD) sale is an eight-day event that will end on October 10, while Amazon India’s GIF will be a month-long affair.

At the same time, other players like Myntra, Snapdeal and others are also holding similar sale events on their platforms.