Apple Now Behind Oppo, Xiaomi In Global Sales; Slips To #4 Before iPhone 13 Launch

Apple Now Behind Oppo, Xiaomi In Global Sales; Slips To #4 Before iPhone 13 Launch
Apple Now Behind Oppo, Xiaomi In Global Sales; Slips To #4 Before iPhone 13 Launch

TrendForce data reveals that Cupertino-based tech giant iPhone’s global market share fell to 13.7 percent in the second quarter.

With these results iPhones’s flagship product moved to fourth place from second overall.

Why Would This Happen?

It is said that the significant on-quarter market share decline stems from lower iPhone output. 

Interestingly, the development comes just before the phone maker is preparing to launch its iPhone 13 series, most probably later this month.

Further, Apple’s quarterly total iPhone output declined 22.2 percent in the quarter to 42 million units, according to TrendForce . 

It seems that Apple is using the second quarter to transition between the previous year and the current year’s iPhone series.

Apart from this, the surge in Malaysia’s active Covid-19 caseload and the ongoing component and chip shortages have also impacted Apple’s iPhone output.

Opportunity For Samsung, Xioami, and Oppo

This decline has given space to Samsung, Xioami, and Oppo to fill the top three positions in the global market. 

Coming to Samsung, it had a market share of 19 per cent in the second quarter, followed by Oppo and Xioami, both with 16.1 per cent. 

During this time, the other Chinese manufacturer, Vivo has rounded off the top five with an 11.1 per cent market share. 

At the same time, the phonemaker has suffered an 8.1 per cent sequential decline in production at 34 million units, which includes  iQoo devices.

Drop In Global Smartphone Production

Coming to the global smartphone production, it has fallen to 11 per cent sequentially to 307 million units during the second quarter as per  the TrendForce highlights. 

The production was also 10 percent higher On year where global production in the first half was at 652 million units, which is 18 per cent higher on year.

The TrendForce report also said that the recent Covid-19 surge in India hit production and sales of Xiaomi , Vivo, and Oppo in the second quarter.

LG’s Exit From Indian Market

In the case of LG, despite its exit in April, it produced 9.4 million smartphone units in 2021 and had a 1 per cent market share. 

The space created with the exit of LG from the Indian mobile phone market may help other brands like Lenovo, Samsung, and some North American brands to expand their footprint.

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