Netflix Wants Users To Stop Sharing Their Passwords With Friends, Relatives; Action Can Be Taken In Coming Days

With every passing second today, more and more millennials are diverting themselves towards Over-the-Content (OTT) platforms in India, be it Netflix, Amazon Prime, Hotstar, MX Player or any of the plethora of such platforms available today.

Today, we’ll be more concerned towards Netflix, among others. Everyone who is using Netflix, as an obligated player or a freeloader, lets say ‘parasites’, must be knowing that one account, or at least one screen is shared by so many others. One payer gives his/her password to others, friends or families.

Netflix Knows and Plans to Soon Take an Action

What the new piece of information here is that Netflix knows your fickle doing and has been keeping a tab on it since some time now. It knows pretty well of the whole ‘password-sharing’ deal that has been going on.

During the streaming of the platform’s third-quarter earnings interview, Product Chief Greg Peters revealed that Netflix knows what’s up. Apparently, the company is looking into more ‘consumer-friendly’ ways to address users sharing passwords.

Obviously, sharing credentials like this is making streaming platforms lose tons of money every year. In fact, this is not just the case with Netflix but other OTT platforms like Amazon Prime, Hotstar and HBO too. A survey from last year showed that 35% of millennials are sharing their credentials to friends and family. 

Netflix has surely addressed that it will take friendly measures to address users about password sharing. It might soon even take action on the same. However, as of now, Netflix doesn’t plan to take any drastic measures to prevent password-sharing just yet. 

It is safe to say though, Netflix sure has been monitoring such accounts.