Zomato Offering Free Dish With Every Delivery; Ignoring Zomato Gold Proving Bad For Restaurants!
Zomato has launched the Zomato Gold facility for online delivery services, amidst the wrath of hotel association members.
In addition to that, a report has stated its findings that the #Logout campaign that is happening has instead blown up in the faces of the campaigners. Numbers suggest that restaurants are actually losing customers after boycotting Zomato Gold.
How does Zomato Gold for online deliveries work? Why has the #Logout Campaign affected restaurants? Find out right here!
Zomato’s Gold Delivery Now For Online Deliveries Too
Zomato has announced the launch of the notorious Zomato Gold scheme for online food delivery orders as well.
Zomato Gold for deliveries is currently up and running in 16 cities and will be extended to 25 more cities by next week.
Mohit Gupta, CEO- Delivery, Zomato said, “With over 13,000+ establishments across 41 cities, Zomato Gold for Delivery brings a wide choice of great restaurants to Zomato Gold members. It is also expected to drive a significant increase in business for restaurants which have signed up on Gold.”
Zomato Gold will now offer its customers a free dish, whose price will be at the second-highest of all the menu. However, this will not be applicable to the items with MRPs and combo meals. Remember – The minimum value of the order should be Rs. 300 and the maximum discount that will be offered will be Rs. 300.
Restaurants Losing Customers After Zomato Logout Campaign
A Bengaluru based research firm, RedSeer has revealed that there has been a huge 20% decline in the volumes of the bills of those restaurants who have been a part of the #Logout campaign by the National Restaurant Association of India (NRAI).
For those unaware, the NRAI has boycotted Zomato’s platform citing the reason behind it to be deep discounts offered by the popular food delivery app. This led to Zomato changing the rules of the Gold campaign.
The report by RedSeer has stated that after restaurants joined hands with Zomato Gold, there has been a good 35% rise in the bill volumes. Moreover, the growth over weekdays has been considerably better than that on weekends.
The findings of the report state, “Ninety per cent of Zomato Gold Members try out new restaurants just because of the programme. Dine-out frequency for Gold members has increased from 2.8 to 3.3 times/month after subscribing to Gold membership and is 50 per cent higher than that of non-Gold members.”
As per the report, 95% of customers order for more dishes and drinks solely because of the Zomato Gold offer. Also, the amount of the bill for members (pre-discount) is larger than that of non-members.