Amazon Cracks The Whip On Excessive Returns; Users Getting Banned For Return Abuse!

Amazon, world’s largest e-commerce portal has now become extremely strict over returns of their orders.

As per latest inputs coming in, some users in the USA have been banned from shopping on their portal, because they returned products. Maybe they returned a bit too much!

But now, what about Amazon’s famous 30-day returns policy?

Lots of questions, and very few answers!

Amazon Cracks The Whip on Excessive Returns!

WSJ has published a report, based on which it has been revealed that some users in the US have been banned from their portal.

And the reason is that they returned a lot of products, which were ordered online.

Amazon policy enforcement investigator Chris McCabe has confirmed this new development, as he said that only those customers have been banned who cause “a lot of headaches for Amazon,”

He has also said that Amazon’s mission is still “to be Earth’s most customer-centric company”, but now, it seems that there shall be some exceptions.

After some customers claimed that they were banned without any warning, Amazon had to issue a statement, wherein they said,

“We never take these decisions lightly, but with over 300 million customers around the world, we take action when appropriate to protect the experience for all our customers,”

They have said that if any customer feels that they have been ‘inappropriately’ banned, they can always contact them, and seek a clarification.

Banned Customers React!

Leading media publications of the USA contacted some of the customers who have been banned and sought their reactions.

One of the banned customers, Nir Nissim informed USA Today that his account was banned without any warning. However, after repeated calls to Amazon, his account was reactivated.

But not every such customer is ‘lucky’.

New York actuary Shira Golan informed NYPost that her account was banned an ‘unusual’ number of issues came up with her account.

She said,

“If I knew this would happen, I wouldn’t buy clothes and shoes on Amazon.”

As per Shira, no prior warning was issued.

Golan, another Amazon banned customer claims that he spends thousands of dollars on shopping on Amazon, and if some of the products are returned, this shouldn’t cause any issues.

She said,

“I didn’t think it was so significant especially considering how much I buy,”

Now, the question which arises: How many returns are too much, and when will Amazon ban an account over too many returns?

As per a Quora thread, Amazon’s algorithm looks into the ratio of returns, compared to orders, and if it crosses a particular threshold, then the account is automatically banned.

Will such ‘punishment’ work in India? Do let us know by commenting right here!