Android Users Are More Loyal Than iPhone Users – What Does This Mean?
When it comes to loyalty, then its Android phones which are ruling the chart.
But when it comes to loyalty, then its Android phones which are ruling the chart.
But what does this mean? How can loyalty to a smartphone brand and OS determine business decisions?
Let us explore.
Android Fans Are More Loyal Than iPhone Fans!
Consumer Intelligence Research Partners (CIRP) has just released their latest survey report on the loyalty of smartphone users, all over the USA.
Just like last year, and the year beyond, Android has beaten iPhones and iOS, with a considerable margin.
Last year, Android users showcased 91% loyalty to their smartphones and OS, compared to 86% loyalty showcased by Apple users.
If we do a micro-analysis, then between January 2016 through December 2017, Android users exhibited an 89 to 91%, loyalty compared to 85 to 88% loyalty shown by iPhone users.
The results were based on the smartphone users in the USA, who upgraded their existing smartphones in 2017.
Mike Levin, partner and co-founder of CIRP said
“With only two mobile operating systems at this point, it appears users now pick one, learn it, invest in apps and storage, and stick with it. Now, Apple and Google need to figure out how to sell products and services to these loyal customer bases,”
And this, leads to a very interesting question: What does this loyalty mean?
The Business Derivation Of Loyalty!
It is not a secret that Apple posts highest sales records, and churns out maximum profits, among all smartphone vendors.
Their latest iPhone X has broken several sales records, despite the flaws and users are flocking to Apple stores to buy the new version.
On the other hand, Android is an OS, and several big companies offer their smartphones, using Android.
Maybe there’s more loyalty among Android users because even if they choose to change their existing smartphone, they will opt for an Android OS based phone from another handset maker.
Hence, although the loyalty shifts between hardware provider, the loyalty with Android sticks on.
On the other hand, if an iPhone user wants to change phone, he will go for Android or Windows-based smartphone, and the entire loyalty shifts.
This means, that both Apple and Android will now focus on engaging and delighting their existing userbase, and customer retention will become the biggest objective of both Apple and Google.
Interestingly, in 2013, iPhone users were found to be more loyal, compared to Android users. But ever since, Android users have always beaten iPhone users in the loyalty department.
Are you a loyal Apple user or a loyal Android user?
Do let us know by commenting right here!