Patanjali Partners With E-commerce Portals For Online Push; Sued For Copying Design!

Having conquered all the traditional media like television and radio, the company has now set its eyes upon the online channel.


Patanjali Partners With Ecommerce Portals For Online Push

Patanjali, which had surpassed traditional brands in TV advertising spending in 2016, has now decided to massively push for online sales, via multiple mediums.

The news is coming out that some high-level partnership is being currently formulated between Patanjali and all major e-commerce portals.

Meanwhile, Reckitt Benckiser has dragged Patanjali in Delhi High Court over branding issue.

Patanjali’s Online Push Starts

Patanjali already has an online portal with the name of, where they sell their products online. But now, partnerships and collaborations seem the next step.

As per confirmed reports coming in, Patanjali will now partner with 8 major e-commerce brands for selling their Ayurved products online.

These 8 e-commerce portals are Amazon, Flipkart, Paytm Mall, 1MG, Bigbasket, Grofers, Shopclues and Snapdeal. Only 1MG sells medicines and drugs, while BigBasket and Grofers are on-demand grocery order portals, while the rest are prominent e-commerce portals.

On 16th January, a major event is taking place, where representatives from these 8 major e-commerce portals would be invited, and the collaboration would be formally announced.

Confirming this development, Patanjali spokesperson SK Tijarawala said,

“We are now going into a massive way. Now, we would have an organised and systematic agreement with the players to place our all product online, so that it could reach to customers to the end point,”

As per SK Tijarawala, Patanjali’s online retail push will ‘change everything’. He said,

“The retailers and aggregators would share the dais (on January 16th)… They are coming and making the announcement together that they would be working with brand Patanjali..”

Some major discount offers are expected to be announced on January 16th. We will keep you updated.

Patanjali Dragged To Court by Reckitt Benckiser

Meanwhile, in a related news, Reckitt Benckiser has dragged Patanjali to Delhi High Court for a case related to brand infringement case.

Reckitt Benckiser is a British multinational consumer goods company headquartered in Slough, England, and they sell toilet cleaner Harpic in India.

As per the case filed by Reckitt Benckiser in Delhi High Court, Patanjali’s Green Flush Toilet Cleaner has copied the pattern and shape of the Harpic bottle sold in India and, have created their labelling and usage instructions based in Harpic, as part of their deceptive marketing technique.

Besides, Reckitt Benckiser has also raised objections over Patanjali ‘mocking’ Harpic brand in their advertisements. Currently, Harpic commands 80% market share in the toilet cleaner category.

Next hearing on this case is due on 11th January.

1 Comment
  1. James says

    Great Initiative by Patanjali towards eCommerce Selling. Patanjali has already widened its wing in offline market and store.

    This decision of eCommerce selling will boost definitely add up to revenue of Patanjali.

    It will boost even more if Patanjali Integrates with Multi-Marketplace Software, which is an online marketplace aggregation SaaS application that offers a one-stop solution to sell on multiple local and cross-border marketplaces.

    It helps online sellers, brands, and distributors to list and sell products online across Asia with features such as pricing & promotion management, centralized inventory & order management, payment reconciliation and many more.

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