Amazon Opens India’s 1st Fashion Studio; Plans Complete Domination Of Apparel Market?
This will be a shared space where writers, graphic designers and sellers can collaborate
Amazon India, it seems, is now determined to dominate online apparel and fashion market, and they are leaving no stones unturned now.
They have launched a 44,000 square feet fashion studio in Gurugram, which is third such studio to be launched by Amazon globally: New York and London being the other two locations.
We will soon share why this is a killer move by Amazon, and how things can change rapidly within the online fashion industry now.
Amazon’s Massive Fashion Studio Is In India Now!
Fashion designers and retailers often find it tough to create relevant, high quality images of their fashion products. Hiring models, buying expensive cameras, editing and other activities do take considerable time and money.
Now, Amazon has provided a unique opportunity retailers and designers via their massive, 44,000 square feet fashion studio.
In this studio, there are 16 photography bays, a ramp and a presentation area where designers, retailers and distributors of apparels and fashion products can shoot their videos, click high quality images and form their own portfolio.
Besides, there are enclosed spaces, where writers, graphic designers and sellers can collaborate to create unique content as well.
This fashion studio is part of Amazon’s imaging and cataloging services, wherein sellers can access ‘low cost photography’ services. Editorial services, tailor-made for fashion industry can be created, as the fashion studio provides assistance of expert multimedia artists, content creators, photographers and videographers.
In short, complete content and marketing solutions under one roof: Photographers, models, stylists, video editors and others.
Arun Sirdeshmukh, head of Amazon Fashion India said, “It’s (the Gurugram studio) a very exciting space for imaging, video content and a space where we will collaborate with brands to ensure that this is the next in the Fashion journey for us in India,”
Amazon’s Focus: Complete Domination Of Online Apparel Market
In 2013, Amazon had launched their first such fashion studio in New York, which is spread on a 40,000 sq feet campus. In 2015, another one was opened in London, which is 44,000 sq feet campus with 22 photography bays.
As per reports, these massive fashion studios have been able to attract major designers and sellers of fashion products, and enabled them to sell seamlessly on Amazon.
Something similar will be now witnessed in India as well.
More than 15,000 brands in this niche, including Forever 21, Marks & Spencer and Calvin Klein have already signed up with Amazon for selling their products.
In 2014, Amazon had launched their separate fashion category and roped in fashion divas such as Malaika Arora Khan and Bipasha Basu for providing fashion tips. Rumors were high that they may acquire Jabong to make their portfolio even stronger, Myntra didn’t allow that to happen.
Nonetheless, their recent launch of fashion studio clearly showcases Amazon’s dedication and determination to capture India’s rising online fashion market which is expected to grow to $30 billion by 2020, from $7 billion right now.
Flipkart and Paytm: We are now waiting for your next move!