RCom Launches ’Joy Of Holi’ Offer; Unlimited Calling & Data Packs Starting Rs. 49


Reliance Communications

While the leading telcos and Jio have been launching and revising their tariff plans, Reliance Communications (RCom) has been quiet for some time now.

RCom has not announced any disruptive plans like Jio, but it has come up attractive tariff plans for new customers.

As the festival of Holi is approaching the Indian subcontinent, the company has decided to capitalise on that by launching new plans for attracting new customers under the “Joy of Holi” offer.


Unlimited On-net Calling & 1 GB 4G Data @ Rs. 49

RCom has launched this “Joy of Holi” offer only for attracting new customers using 2G, 3G, and 4G mobile phones.

Under this offer, the company is offering 1 GB 4G data to its new customers, while they can get 3 GB 4G data along with unlimited Local & STD on-net calls (RCom to RCom) for a period of 28 days at just Rs. 149.

Unlimited 3G Data At Just Rs. 99

New 3G subscribers on the RCom network will get unlimited 3G mobile internet at just Rs. 99 for a period of 28 days. The new subscribers will also get a talktime of Rs. 20, and will be able to make local/STD voice calls at just 25p/min.

This 3G plan is valid only in the telecom circles of Delhi, Mumbai, Kolkata, Himachal Pradesh, Madhya Pradesh, Punjab, Rajasthan and Jammu & Kashmir.

Unlimited 2G Internet At Rs. 49

Reliance Communications has also launched an entry-level 2G plan under its “Joy of Holi” offer which will offer unlimited 2G internet plus Rs. 20 talk time to its new 2G subscribers in telecom circles of Haryana, Uttar Pradesh East, Uttar Pradesh West, Andhra Pradesh, Gujarat, Maharashtra, Kerala, Karnataka, Tamil Nadu and Chennai.

The plan comes with a validity of 28 days and offers local/national voice calls at 25p/min.

RCom Recognises The Potential Of 2G And 3G Subscribers

Unlike other telecom operators, who are focusing only on 4G users by launching attractive plans valid only on 4G smartphone, Reliance Communications is paying due attention to the needs of its 2G and 3G subscribers as well.

“We now take a new leap with additional benefits being offered to our 4G customers, with the ‘Joy of Holi’ offer. Additionally, we still see immense potential in the 3G and 2G markets, which boast of 750 million Smartphones and data-ready feature phones. We have, therefore, customised special offerings in this space as well, with segmented and value-creating propositions,” said Gurdeep Singh, Co-CEO at Reliance Communications, and CEO at RCOM’s Consumer Business.

A total of 750 million 3G smartphones and data-ready feature phones are still present in the market and the company sees great potential in targeting those 2G/3G users by launching customized offerings.

It is good to see that RCom is still interested in catering to the needs of the 2G and 3G subscribers who are being taken for granted by other telcos.

I have been using RCom for quite a few years now, and I believe that the telecom operator should improve its network quality and data speed first, otherwise it may not find many takers who would switch from the leading networks (Airtel, Vodafone, and Idea) to its network.

What do you think? Would anyone of you want to switch from the Airtel, Vodafone, or Idea to RCom? Do let us know via the comments.

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