Tata Motors Unveils ‘TAMO’, An Incubator for Future Mobility Solutions; First Product to Debut on March 7


Tata Motors TAMO

The company that developed the cheapest car in India, Tata Nano, is venturing into new areas driven by future technology and innovation. Tata Motors today presented its new Passenger Vehicle strategy and introduced its new sub-brand – TAMO.

TAMO as a new, separated vertical will operate in the first step on a low volume, low investment model to provide fast-tracked proves of technologies and concepts. TAMO will act as an open platform to network with global startups and leading tech companies, to get access to trends, innovations and solutions, for the design of future products and services.

The company tweeted a photo of the key areas defining the new brand –

TAMO will provide a digital eco-system, which will be leveraged by Tata Motors to support the mainstream business in the future. This new sub-brand will be focussing on innovations in engineering to be applied to vehicles of the future.

Guenter Butschek, MD & CEO, Tata Motors, said, “Our game plan addresses six themes – topline improvement, cost management, structural improvements, customer centricity, new mobility solutions and organizational effectiveness. The introduction of TAMO will help us to co-design India’s automotive footprint by taking new technologies and mobility concepts as a new ecosystem to market.”

Tata Motors’ New Passenger Vehicle (PV) Strategy

Tata Motors is aiming to be amongst the top 3 passenger vehicles by 2019, in India. The company has reviewed its existing passenger vehicle portfolio and has come to a conclusion that the hatchback and SUV segments will be the most sought after.

Tata Motors’ strategy is to deliver 7-8 product variants from two platforms, for greater coverage and sizable economies of scale. It has mapped technology solutions in key areas such as powertrain systems, ADAS and enhanced connectivity to our future product portfolio and have defined the application framework.

What value will TAMO add to Tata Motors?

The company plans to open offices in the Silicon Valley to tap the best resources from the west. Through this new sub-brand, the company will be able to launch differentiated automobiles through the same brand, but opening up newer possibilities.

The main effort is to make products that are cost-effective and can be mass-produced as well in the future. The automobiles will also be ones that can take on the giants like Mustang, BMW and even Dodge, based on two platforms.

Tata Motors will reveal its first product under TAMO, the Futuro on 7th March 2017, at the 2017 Geneva International Motor Show. The car is supposed to be a ‘stunning’ sports car limited to 250 units, also hinting that the TAMO brands will be like what Mugen is for Honda, a performance improvement product manufacturer.

It is not completely clear if Tata Motors wants to revamp its production line in the future or keep the two entities separate, but this means that an Indian company is looking to get into the international markets as well by developing high-performance automobiles.

Source: Tata Motors

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