In it’s first ever successful attempt, LinkedIn published “Top Attractors”, a compilation of those employers who attract the best talent and manage to retain “the fun” in serious high paying job profiles.
For a brand like Goldman Sachs, a quintessential finance advisory, now promotes itself as a tech firm attributing to the ever increasing population of techies.
This is where talent acquisition can be confusing, when you have to formulate that magical mix of designations to arrive at the success formula of talent retention and company performance.
In this list, LinkedIn surveyed top companies to arrive at the top 25 or 40 companies in Australia, Brazil, France, India, U.K and USA.
The criteria was decided through attributes like quantum of job applications, the employee engagement quotient and timeframe of how long employees stick around. Interviewing around 500 employees during a 12 month period, the list brings out some very interesting statistics.
India
India has been a dynamic topography wherein the top things Indian professionals look for is
- Opportunity for career growth (79%)
- Competitive salary (69%)
- Healthy Business (62%)
Fascinatingly, 52% of them are okay with forgoing some amount in their pay package if the company’s mission goes along with theirs.
Also 48% of them were alright with lower positions and compensation, if they were compensated with extended flexibility.
Job stability is of more importance to women (81%) than men (74%). Work from home, flexible work hours, recreational hot spots in office, favorable personal leaves like paid maternity leave & vacations, educational fees reimbursements are what one could call an icing on the cake.
Here are some of the head turners from the Top 25
| Rank | Company/Start up Name | Unique employee attracting policy |
| 1 | Flipkart | 6 months maternity leave and sabbatical options
Competitive workforce |
| 2 | Amazon | Women empowerment
Excellent salaries and perks |
| 3 | Capgemini | Disability Inclusion programme
Set a Guinness record for staging a Bollywood dance with its 4000 plus employees. |
| 4 | Great Free Food Working on noteworthy projects |
|
| 10 | Ola | Ola store, Ola Café, Ola e-rickshaws, prides itself with new ideas |
| 11 | Snapdeal | Culture of meritocracy and flexibility |
| 12 | Microsoft | Individual adventure to chalk each employee’s growth, needs, coaching and mentoring |
| 15 | Mercedes Benz R&D | Annual day to celebrate company’s success with their families |
| 16 | Oyo | Unicorn Status & Young Company |
| 21 | ZS Associates | Super flexible work timings |
| 22 | MakeMyTrip.com | Open door policy, work hard play hard policy |
14 companies out of the 25, are India head quartered and startups like OYO rooms, Housing.com, Ola and Zomato are changing the HR scene for people who used to think only Big MNCs are promising.
Global Trends
On a global level, it has been found that the secret sauce includes these ingredients to cook up better performances in these top companies
Cutting bureaucracy and creating simpler organizational structures: For example, Stryker runs most of it’s business units independently so that the end user need not turn to fancy designations to resolve an issue
Ultimate Flexibility: Suncorp Group allows its employees to work from home. Westpac, Google, ZS Associates, PWC encourage it’s employees to work from wherever they want
Exciting Perks: Apart from beneficial perks, Google provides post mortem financial support to spouses and families. Salesforce consulted monks when constructing areas for mindfulness in it’s offices. Origin Energy, Telstra is one of those companies which gives you a day or two off for “domestic violence”
Globally, the top 5 companies were
- Apple
- Salesforce
- Amazon
Here are the top 5 rankings for each of these companies
| Rank | Australia | Brazil | France | UK | USA |
| 1 | KPMG | TAM Airlines | LVMH | John Lewis | |
| 2 | PWC | GPA | Hermes | Virgin Media | Salesforce |
| 3 | Commonwealth Bank | BRF Brazil | Chanel | Harrods | |
| 4 | Coles | Ambev | Engie | Apple | |
| 5 | Deloitte | Brazil Kirin | L’Oreal | PA Consulting group | Amazon |
This survey gives one unspoken message that resonates in Zig Ziglar’s words “You will get all you want in life, if you help enough other people get what they want”
Ain’t it true? Well we thought so too!
